TOM SHAW
Account Director
TOM SHAW
Account Director
There comes a time when anyone pursuing a career in public affairs must answer the question “Do I want to be the person reporting the news or shaping the news?” For Tom, the answer has always been, “Both!” His background in news writing, national and grassroots issues advocacy, public affairs, crisis response and Capitol Hill communications makes him a perfect fit at ROKK Solutions.
As an Account Director, Tom leads media relations and communications strategies for clients in telecom, healthcare, energy and sustainability. His strong background in digital communications helps him design and implement messaging that fully integrates across multiple channels.
WHY TOM BELONGS IN THE ROOM
He crafts messaging with a polycultural lens.
Tom comes to ROKK Solutions with a diverse background in community organizing, multicultural education workshop facilitation and Diversity, Equity and Inclusion (DEI) communications consulting. He is a lifelong student of best practices for crafting and delivering messages that resonate with diverse audiences.
He uses digital media to solve a myriad of public affairs issues.
Tom’s public affairs strategies transcend a single medium, and he’s worked with Fortune 100 and 500 companies to translate their public and government affairs priorities into dynamic web and social media content that elevates their overall brand and reputation. He also uses social listening analytics to lead highly targeted media relations outreach.
He brings two steady hands to every crisis.
Tom has managed global crisis communications for leading brands in the automotive, healthcare, energy, manufacturing, consumer goods, hospitality and technology sectors. He’s also supported several leading brands—including COVID-19 testing and vaccine companies—as they’ve navigated public and government affairs throughout the pandemic.
GOOD TO KNOW
Online and social media
2
30 Rock
Tom’s favorite author is Madeline Miller and in 2019 served as her Library of Congress National Book Festival author escort.