Senior Account Director
Senior Account Director
Tanika Pradhan brings her impressive depth of knowledge, can-do attitude, creative problem solving skills and strategic outlook to everything she does as Senior Account Director. Leading diverse high-performing clients, she has orchestrated acclaimed campaigns and legislative victories on their behalf, including the Honoring the PACT Act. Tanika has had her clients featured in outlets like CNN, USA Today, Forbes and many more. PRNEWS recognized her as a “Rising Star” at their 2023 Top Women Awards.
Tanika is a thought leader in the corporate social responsibility space, working alongside the Chair of ROKK’s Social Impact practice to pursue ESG-related projects and execute research in tandem with Penn State University. Tanika was integral in the development and execution of two comprehensive research reports, “Across the Aisle: Unlocking the Bipartisan Power of ESG” and “Navigating ESG in the New Congress.”
As a key member of ROKK Solutions’ first DEI-focused communications team, she conducted a complete overhaul of a Fortune 100 company’s ‘Inclusive Diversity & Equity Communications’ guidelines – helping to ensure the organization was building a respectful and welcoming corporate culture for all. She’s also a leader on ROKK’s Social Threat Analysis and Response (STAR) team, helping major Fortune 500 corporations set up decision-making systems for internal and external responses when threats arise. She has led industry-wide webinars on strategically planning for social crises.
Tanika also has a strong passion for leveraging data to inform communications strategies and is a huge advocate of data-driven campaigns. Tanika has conducted several webinars and authored thought leadership on the benefits of combining the two, especially to achieve superior media relations outcomes.
Tanika comes to ROKK from her time at Weber Shandwick where she was a part of the social impact and analytics teams. Originally from Kathmandu, Nepal, Tanika was only 5 when she left for boarding school in India. She moved to the United States after graduating high school. Her experience living and working in three different countries has given her a uniquely global perspective on her work at ROKK.
WHY TANIKA BELONGS IN THE ROOM
She’s a strategizer.
Tanika loves building plans from the ground up and uses both qualitative and quantitative data to do so. She is especially adept at building social responsibility goals within corporate affairs strategy. When it comes to execution, Tanika’s meticulous organizational skills have streamlined processes and increased efficiencies in clients communications campaigns and within ROKK’s internal systems.
She’s passionate about social impact.
When Tanika was in college, her home country of Nepal was hit by devastating earthquakes. Tanika spearheaded a fundraising initiative that quickly raised $10,000 for earthquake relief.
Writing is in her DNA.
Tanika inherited her love of writing from her great-grandfather, who was a poet. One of her majors in college was Creative Writing and she also has a master’s degree in Communications, Culture and Technology from Georgetown University.
GOOD TO KNOW
3.5 (yes, there’s a story there)
Expert at Harry Potter Trivia and puzzles
Cake. Any kind of cake.
Tanika has never had “Taco Bell”