PR NEWS: Mixing Data with Human Interaction Can Maximize Media Relations

Conventional wisdom says relationships are based on human interaction. From networking to phone calls, interpersonal communication seems to be the foundation of media relations. But, is there room for data-driven methodology in a process deeply rooted in human connection?

Yes, at all levels. Senior Account Executive Tanika Pradhan shared her top list of ways to incorporate data into media relations strategy with PR News- read the article here.