Co-founder and Partner
Co-founder and Partner
Rodell’s life in politics began when an offhand comment in his college newspaper column and some goading from his would-be opponents landed him in the race for student body president (he won). From there, his journey took him to Washington D.C., the midwest, the deep south, Alaska and back.
Rodell has served as Communications Director for Senate Majority Leader Harry Reid, Staff Director of the Senate Democratic Policy and Communications Committee and President/Co-Founder of American Bridge 21st Century. He currently advises the Pro-Biden Super PAC, Unite The Country. His success in those roles led Campaigns and Elections magazine to name Rodell “one of the nation’s top political influencers.”
Rodell’s leadership touches every facet of ROKK, from working with clients to crystalize their messaging to ensuring our team is consistently developing innovative, winning strategies. He also has an unparalleled understanding of paid, earned, social and owned media which he uses to maximize the effectiveness of client campaigns. He is a frequent source of insight for the beltway media and is a strategic advisor whose number is on speed dial for political and business leaders nationwide.
WHY RODELL BELONGS IN THE ROOM
He knows how to win a multi-front war.
As the architect of our 360° campaign approach, Rodell has an innate sense of how all elements in a given scenario work together, which helps him develop more effective strategies for his clients.
He can see around corners.
Rodell’s ability to identify potential problems and develop solutions to mitigate them has made him a trusted consiglieri for corporate leaders in multiple industries.
He knows how to craft messages that meet people where they are—no matter where they are.
As a “man of all time zones” who’s worked in multiple states, Rodell excels at reaching, persuading and motivating audiences beyond the beltway. Ask him about how the Affordable Care Act got its name.
GOOD TO KNOW
Beach is Better
My mom, who relays EVERYTHING that happens on cable news
Law and Order
Rodell is NOT a fan of the Oxford comma. Or salmon-colored pants.
NEWS ABOUT RODELL
THE HILL: The Hill’s Morning Report — Eyes on Senate candidates; Democrats’ spending bill cliffhanger
BUSINESS INSIDER: CEO’s are human-rights leaders now, whether they like it or not- Disney’s ‘Don’t Say Gay’ misstep holds a key lesson
Fox45 Baltimore: Baltimore is sitting Election Day 2021 out. But candidates are already lining up for 2024.
Sinclair Broadcast: Representative Alexandria Ocasio-Cortez Pushes Back Against GOP Calling For Censure of Congresswoman Ilhan Omar
The New York Times: As Democrats Prepare to Nominate Joe Biden, Widespread Fears About Unfair Election
Business Insider: Bernie Sanders’ media critics and opponents are suddenly focusing their attacks on the new frontrunner
Washington Examiner: Trump uses State of the Union as part of strategy to break Democratic lock on black vote