John sees with a reporter’s eyes, makes the complex simple and keenly understands the intersections between business, politics and media. He’s been a storyteller his entire life and has a file cabinet full of them at his parents’ house to prove it.
As a ROKK Vice President, John plays multiple metaphorical roles as he leads strategy and implementation of 360° public affairs campaigns. He’s a translator, helping organizations explain their priorities and initiatives to target audiences. He’s an editor, determining what voices need to be included in the story or telling it. Finally, he’s a train conductor, ensuring the right deliverables get to the right place at the right time.
Before ROKK, John rose through the D.C. journalism ranks to become a Capitol Hill producer for Fox News. Next, he led a communications team that helped establish George Washington University’s Graduate School of Political Management as a go-to source for journalists looking for insights on political strategy. Next came an MBA and a stint at the Public Affairs Council, where he served as a subject matter expert on policy communications and corporate social responsibility, leading workshops on media training, persuasive writing and visual storytelling.
WHY JOHN BELONGS IN THE ROOM
He knows how to turn numbers into narratives.
Think a ten-column spreadsheet is just digits and formulas? Let John show you how he finds the people and emotional connections behind the data.
He understands how to turn enemies into allies.
Ask him how he helped a Fortune 200 CFO turned U.S. House member on a book about working with industry activists.
He understands how traditional and social media work together.
At GW, he led communications for a research project that used social media to chart the rise of outsider candidates during the 2016 election, which found that increases in social media followings correlated to impactful traditional media appearances.
GOOD TO KNOW
one that’s turned off. Go outside!
John rarely misses a chance to talk up his home state of Ohio.