PRNEWS: Building Public Affairs Coalitions to Maximize Impact

When it comes to your public affairs goals, it’s always easier to get by with a little help from your friends. Organizations start coalitions for a variety of reasons: to advance favorable legislation, unite against unfavorable proposals or simply to bring attention to a critical policy issue. But how do you start building a team and determining which allies are right at a given time? 

We’ve used these guidelines to assemble and manage coalitions that have made a years-long impact and are positioned to do so for years to come.  

Continue reading the article by John Brandt, Senior Vice President, on how ROKK Solutions approaches building public affairs coalitions featured in PRNEWS.