RACHEL WINER

Senior Vice President – Digital

RACHEL WINER

Senior Vice President – Digital

Rachel has been a digital media pioneer ever since she began her career promoting clients on social media as companies were just beginning to explore and acknowledge its value. Today, she has over a decade of experience managing large and small digital and paid media campaigns for Fortune 500/100 corporations, government, nonprofit, coalitions and trade associations. In addition to public affairs, her category experience includes B2B, CPG, food and beverage, education, financial services, food, health, retail, travel and tech.

As Senior Vice President of Digital, Rachel works to enhance and grow our existing and new digital integrations and solutions. The ever-expanding list includes social media activations and promotions, SEM, programmatic and native advertising, direct-to-publisher branded content and sponsorships, digital audio and podcast ads, digital out-of-home, website development and advocacy tools, influencer marketing and more. She expertly chooses the most efficient combinations to strategically reach target audiences where and when they consume online content, maximizing campaign reach and ROI.    

Before ROKK, Rachel built and led the Digital Paid Media team at global communications consultancy Ketchum. Her list of successful, award-winning corporate digital campaigns is impressive: lowercasing the “c” in Mastercard, seeing HP through its split into two companies, launching new models of Porsche SUVs using influencer communications and more.

WHY RACHEL BELONGS IN THE ROOM

01

She knows digital and can talk about it in her sleep.

Rachel can distill the most complex issues, audiences and goals into strategies and executions that deliver the win. Like the multi-state food and beverage sector tax coalition campaign that led to millions of impressions and engagements and thousands of petitions and calls to lawmakers in just a few months’ time to defeat negative legislation.

02

She knows how to get the right message to the right audience at the right time.

Ask her about how she can target audiences as niche as multifamily housing lenders and investors through omni-channel digital and paid media messaging and promotion.

03

She’s an expert when it comes to social impact campaigns.

Her social impact client experience includes eBay and the video gaming industry, and programs and issues including national food labeling transparency, responsible farming, the opioid crisis, Medicare, colorectal cancer, medical imaging, financial inclusion and literacy, housing loans, cybersecurity and more.

GOOD TO KNOW

FROM:

Detroit

EDUCATION:

Michigan State University (B.A. in marketing) and Wayne State University (M.B.A. with a specialization in marketing)

COUNTRIES VISITED:

11

FUN FACT

You may or may not have seen Rachel in the Academy Award-winning music video “Lose Yourself” by Eminem.