FORBES: 10 Agency Leaders Share Social Media Trends Brands Should Consider Embracing
Social media has become an integral part of our lives, significantly influencing the way brands market their products and services, much like the rise of television once did. Social media trends are powerful tools brands can leverage to engage with their audiences, and the interactive nature of social platforms means there are always a plethora of emerging trends for brands to consider incorporating into their marketing and advertising strategies.
Because social media trends ebb and flow in terms of viral popularity, it’s important for brands to stay up to date on the latest trends to create the most relevant, engaging content. Featured in Forbes, ROKK Executive Vice President of Digital and Paid Media Rachel Winer shares social media trends she believes brands should consider incorporating into their campaigns to boost their effectiveness and reach.