Thinking
New Year, New Digital Cookie Targeting Diet
January 11, 2022
It’s a new year, 2022 is here and that means we are getting closer to the anticipated 2023 demise of third-party cookies. This is how the internet tracks and shows certain ads to target audiences across different websites.
While third-party cookies serve an important role in getting the right information to the right people at the right time, when they go away digital advertising will be here to stay and optimize towards first-party data sources- even on Google and Facebook ads.
Senior Vice President Rachel Winer shares her five tips for starting to optimize digital ad spend here.
