ROKK Solutions Welcomes Rachel Winer as Senior Vice President of Digital
(Washington, DC) June 23, 2020– ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, today welcomed Rachel Winer to its executive leadership team as Senior Vice President of Digital.
Winer, who most recently built and led the digital paid media practice for Ketchum North America, is charged with expanding ROKK’s existing Digital and Paid Media practice. The practice currently delivers highly targeted, multi-million-dollar campaigns across multiple channels including digital, social, OOH, television and radio. To complement those existing capabilities, Winer brings deep expertise in paid social, native, direct to publisher, paid search, display, audio, video and mobile.
“Rachel is a phenomenal addition to the ROKK team, bringing a wealth of knowledge and fresh digital media ideas to our clients,” said ROKK Solutions Partner Rodell Mollineau. “As we continue to develop integrated 360-degree campaigns, Rachel’s leadership will ensure we are delivering both cutting-edge marketing tactics and innovative public affairs strategies to our clients.”
“I’m thrilled to be joining the thriving team at ROKK Solutions,” said Winer. “ROKK’s reputation and the results its team delivers are admirable. I look forward to combining my passion for policy, and experience with deep digital and social media issues, into successful outcomes for current and future ROKK clients.”
Winer holds an M.B.A., with a specialization in Marketing, from Wayne State University and a B.A. in Marketing from Michigan State University. She has provided leading digital and paid media strategy, management and counsel for clients including Adapt Pharma, Anthem, Capital One Auto Finance, Consumer Technology Association, Fidelity, Takeda, and Target.
With industry experience across healthcare, associations, financial services, consumer package goods and more, Winer will be instrumental in furthering ROKK’s commitment to deliver on the broader business objectives of its clients.
ROKK Solutions partner Ron Bonjean noted that the firm has undertaken a strategic expansion over the past 24 months resulting in double digit growth and a well-rounded team with the capabilities to take on a wide range of integrated communications projects.
“Rachel is the perfect fit for our team as our offerings evolve and we build on our efforts to deliver impactful digital campaigns for our clients,” said ROKK Solutions partner Ron Bonjean. “But who we are as a firm remains unchanged- we are rooted in the belief that a deep, nuanced understanding of the political landscape and the ability to speak to all audiences, regardless of political affiliation, are key to winning our clients’ biggest battles in Washington and across the country.”