FORBES: 15 Tips For Brands Considering Running Connected TV Ads
As more and more consumers shift to streaming services for their entertainment needs, connected TV advertising is becoming an increasingly popular way for brands to reach more targeted audiences. However, with new trends and technologies emerging all the time, running effective CTV ads can be a complex, constantly evolving process.
For brands considering placing ads on CTV devices adjacent to apps, shows, movies, livestreams and other streaming content in 2023, it’s important to understand key factors that can impact the success of the ads CTV users see.
Rachel Winer, ROKK Executive Vice President of Digital and Paid Media, was featured in the Forbes Agency Council piece and shared her thoughts on things brands looking to run CTV ads need to keep in mind to achieve a strong return on investment. Read her response here.