Vice President


Vice President

Alvin Jordan is an award-winning strategist specializing in crisis communications, media relations and public affairs. He’s a leader in the communications and corporate reputation sector, who continuously elevates his clients’ standing among federal policymakers and shapes the media landscape to optimize relations between lawmakers and thought leaders. His adeptness at curbing the momentum of opposing legislation has been instrumental in achieving success for his clients.

For nearly 15 years, Alvin has crafted and executed integrated strategies across a wide array of industries, including financial services, energy, sports/entertainment, tech and consumer goods. A staunch advocate of diversity, equity and inclusion, Alvin is dedicated to empowering organizations to cultivate all-encompassing perspectives. This commitment ensures that client messages resonate with all audiences effectively. Prior to joining ROKK, he played a pivotal role in the external strategic review of The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA), a Congress-directed initiative to assess exchange programs’ impact on U.S. foreign policy goals.

Beyond the Beltway, Alvin has contributed to the management of high-profile brand partnerships, such as the National Football League (NFL)’s Heads-Up Football program developed by USA Football to advance player safety. He has also been involved in initiatives like the ExxonMobil-backed National Math and Science Initiative (NMSI), which aimed at enhancing math and science education across the United States.



He has a deep understanding of DEI, ESG and CSR landscape.

Alvin possesses a profound understanding and firm grasp of the current DEI, ESG and CSR landscapes and trends in corporate communications. With more than a decade of experience, he excels at helping companies connect with consumers and share value-based stories that build trust and strengthen reputations within the communities they serve. Alvin’s expertise also extends to assisting Fortune 500 companies and major corporations in developing, launching and effectively communicating successful corporate impact strategies. Notably, he is a recipient of the University of South Florida Muma College of Business’ Diversity, Equity and Inclusion in the Workplace certification.


He elevates personal brands of senior executives and CEOs.

Alvin has collaborated with numerous senior executives and CEOs, skillfully positioning them in front of key stakeholders. By doing so, he has elevated their personal brands and enhanced their credibility across their respective industry, as well as with existing customers, employees, thought leaders and consumers.


He is a master storyteller.

Leveraging his vast experience working alongside national media outlets, Alvin expertly crafts compelling narratives for his clients. This ability has resulted in securing extensive media coverage for his clients across prominent platforms such as The Today Show, NBC Nightly News, FORBES, CNN, FOX, ESPN, Newsweek, The New York Times, The Washington Post, USA Today, the Los Angeles Times, Bloomberg, Politico, Fortune, CNBC, Associated Press, Reuters, numerous local newspapers and television newscasts. Alvin has also demonstrated exceptional crisis response skills, having led national ongoing crises management for more than 1,500 issues, including data breaches, corporate layoffs, natural disasters, public health scares, lawsuits, damaging viral social media posts, protests and boycotts.



Dallas, TX


Dogs. Alvin and his fiancé have two dogs, Berkeley (aka Broccoli) and Louie!


Dramas, YA or anything with a compelling narrative and complex character dynamics.


Alvin divided his time between playing Division-1 football in college and honing his culinary skills alongside the esteemed Texas-based chef-to-the-stars, Raymond Tipps III. This unique journey has allowed Alvin to carve out his own lane as an innovative DC-based culinary consultant.