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ROKK Solutions sponsored this session entitled, “Pendulum Whiplash — How Companies Maneuver through Political Uncertainty,” at PRWeek’s Crisis Comms day-long conference in Washington, D.C. in April 2024.

The panel featured Lisa Hanna of Delta Air Lines, Ron Bonjean of ROKK Solutions and Steve Rochlin of IMPACT ROI, and was moderated by Steve Clemons of Semafor.

During the lively conversation, panelists talked about how the charged political environment, lack of certainty from government institutions and ever-changing societal expectations have eroded the boundaries between corporate communications and public affairs. To help companies better navigate issues, ROKK Solutions developed a service called STAR – Social Threat Analysis & Response). 
Learn more about STAR and read the full panel recap (page 13) from PRWeek.

Communicators are looking at the rise of AI as a massive opportunity for the field, but they are also factoring in the potential risks the technology could bring for corporate reputation and political communication in a high-stakes election year.

Why it matters: Companies are working on crafting guidelines for disclosing AI use as well as thinking on how to respond to potential comms risks and crises involving AI, high-level communicators told Axios’ Eleanor Hawkins and Nathan Bomey at an Expert Voices roundtable discussion event.

Learn more about the exclusive luncheon of industry leaders that was sponsored by ROKK Solutions, WE Communications and Salesforce.

WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service. The offering marries WE’s technology expertise with ROKK’s policy communications savvy.

Rodell Mollineau, co-founder and partner at ROKK Solutions, said the partnership with WE will help clients understand how to navigate AI policy.

Read the full article on the joint offering, WE ROKK AI with ROKK Solutions and WE Communications, in O’Dwyer’s.

WE and ROKK Solutions, a bipartisan public affairs agency, have partnered to help clients advocate for AI policy and communicate transparently about responsible AI use. 

The independent agencies have launched a service offering, WE ROKK AI, which is designed to marry WE’s technology expertise with ROKK Solutions’ experience in policy communications and the legislative landscape. According to a statement from both firms, WE ROKK AI will focus on five core areas: landscape analysis, message development, strategic communications, internal communications and crisis mitigation.

Read the full article on the joint offering, WE ROKK AI with ROKK Solutions and WE Communications, in PRWeek.

WE Communications and ROKK Solutions are rolling out a joint offering, called WE ROKK AI, designed to help organizations navigate AI policy. The new offering leverages WE’s expertise in technology and ROKK’s legislative expertise to provide clients guidance around the legal and policy complexities of AI to determine how the technology best fits into their operations.

“Artificial intelligence is reshaping the way we live, work and interact with information. As the technology advances, no industry will avoid its still unknown benefits and risks — or be immune to the policies that govern them,” said ROKK co-founder and partner Rodell Mollineau. “It’s why ROKK has partnered with the technology experts from WE Communications to help clients understand how to navigate AI policy.”

Read the full article on the joint offering, WE ROKK AI with ROKK Solutions and WE Communications, in PRovoke.

ROKK Solutions is proud to announce that our Co-Founder and Partner Rodell Mollineau has been elected to the PR Council’s Board of Directors for a three-year term. He joins alongside leaders who represent agencies of all sizes, geographies and specialities. 

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media. Through a combination of convening, advising and learning opportunities, the PR Council aims to help Members—the leaders of 150 of US and Canada’s premier global, mid-size, regional and specialty firms—work smarter to build more valuable agencies.

Read the full press release about Rodell Mollineau joining PR Council’s Board of Directors.  

ROKK Solutions has named Washington Post veteran Ashley Carpenter EVP, effective February 1.

Joining the agency’s executive leadership team, Carpenter will work across client, business and marketing as a client counselor, providing high-level advice on platforms and emerging tech, cultivating new business opportunities and developing and launching new products, services and technologies, according to a ROKK Solutions statement.

Read the full article from PRWeek here.

Kristen Smith, who was senior VP & head of health policy communications at Edelman Global Advisory, has joined ROKK Solutions as a senior VP.

At ROKK, Smith will counsel clients as they develop targeted campaigns to influence policy discussion and advance their PA and strategic communications initiatives. Read firsthand at O’Dwyers here.

At BCW, Mike Waterman was the leader in corporate and technology issues, building relationships with colleagues and advising clients in Brussels, Beijing, Singapore and Seoul. After starting his career as press secretary to Sen. Daniel Patrick Moynihan, Waterman worked at agencies including Ketchum, Hyde Park Communications and Ruder Finn, in addition to serving as a VP at Zeno Group and Levick. He has advised and consulted major companies on public affairs matters, corporate positioning, reputational goals and issue campaigns.

ROKK Solution hires Laura Hernandez-Smith as account director, who previously served as communications director for U.S. Rep. Mario Diaz-Balart (R-FL). ROKK also promotes Evelyn Swan to senior account executive, who worked for U.S. Senator Angus King of Maine before joining the team. Read firsthand at PRovoke here.