Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics, and communications, has partnered with IMPACT ROI to launch STAR (Social Threat Analysis & Response), a proprietary program for Fortune 500 companies, trade associations and other top-tier businesses to assess and respond to social threats in the marketplace.
A majority of Americans now expect companies to lead on the social issues that matter most to them. With incidents of social justice, equity, and activism occurring almost daily, these social threats comprise a new level of enterprise risk. The STAR program focuses on identifying the specific social threats that may require a response from an organization as they evolve, and guides decision-makers through a rigorous framework for determining if, when, and how to respond. The framework is custom-built, providing a tailored approach for each organization’s unique circumstances.
“Organizations need to be consistent in living and communicating their values,” said ROKK Co-founding Partner Rodell Mollineau. “The STAR framework is built to facilitate objective decision-making in highly matrixed organizations, driving consistent and proactive action if and when it makes sense. It’s an essential tool not just for public affairs, but across government relations, diversity, equity & inclusion, marketing and even finance functions.”
“Businesses that are managing social risks well have seen significant increases in their financial performance, from increases in share price and productivity to reductions in turnover,” said Steve Rochlin, CEO of IMPACT ROI, referencing findings from his firm’s Project ROI Research Series. “We are at a transformative moment for businesses, and STAR provides senior leadership the decisive counsel it needs to act in a financially-forward way.”
ROKK Solutions and IMPACT ROI are long-time partners, with Rochlin serving as the strategic advisor to ROKK’s Social Impact Communications practice. ROKK has undergone a tactical expansion over the past 36 months resulting in double-digit growth and a 360-degree integrated suite of capabilities designed to service the evolving needs of clients in the public affairs marketplace. The agency has been recognized as a Public Affairs Agency of the Year by PRovoke Media, a Small Agency of the Year by PR News, and is on the 2020 Agency Elite 100 list from PR News. For more information on STAR, please visit rokksolutions.com/star.