News

WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service. The offering marries WE’s technology expertise with ROKK’s policy communications savvy.

Rodell Mollineau, co-founder and partner at ROKK Solutions, said the partnership with WE will help clients understand how to navigate AI policy.

Read the full article on the joint offering, WE ROKK AI with ROKK Solutions and WE Communications, in O’Dwyer’s.

WE and ROKK Solutions, a bipartisan public affairs agency, have partnered to help clients advocate for AI policy and communicate transparently about responsible AI use. 

The independent agencies have launched a service offering, WE ROKK AI, which is designed to marry WE’s technology expertise with ROKK Solutions’ experience in policy communications and the legislative landscape. According to a statement from both firms, WE ROKK AI will focus on five core areas: landscape analysis, message development, strategic communications, internal communications and crisis mitigation.

Read the full article on the joint offering, WE ROKK AI with ROKK Solutions and WE Communications, in PRWeek.

WE Communications and ROKK Solutions are rolling out a joint offering, called WE ROKK AI, designed to help organizations navigate AI policy. The new offering leverages WE’s expertise in technology and ROKK’s legislative expertise to provide clients guidance around the legal and policy complexities of AI to determine how the technology best fits into their operations.

“Artificial intelligence is reshaping the way we live, work and interact with information. As the technology advances, no industry will avoid its still unknown benefits and risks — or be immune to the policies that govern them,” said ROKK co-founder and partner Rodell Mollineau. “It’s why ROKK has partnered with the technology experts from WE Communications to help clients understand how to navigate AI policy.”

Read the full article on the joint offering, WE ROKK AI with ROKK Solutions and WE Communications, in PRovoke.

ROKK Solutions is proud to announce that our Co-Founder and Partner Rodell Mollineau has been elected to the PR Council’s Board of Directors for a three-year term. He joins alongside leaders who represent agencies of all sizes, geographies and specialities. 

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media. Through a combination of convening, advising and learning opportunities, the PR Council aims to help Members—the leaders of 150 of US and Canada’s premier global, mid-size, regional and specialty firms—work smarter to build more valuable agencies.

Read the full press release about Rodell Mollineau joining PR Council’s Board of Directors.  

ROKK Solutions has named Washington Post veteran Ashley Carpenter EVP, effective February 1.

Joining the agency’s executive leadership team, Carpenter will work across client, business and marketing as a client counselor, providing high-level advice on platforms and emerging tech, cultivating new business opportunities and developing and launching new products, services and technologies, according to a ROKK Solutions statement.

Read the full article from PRWeek here.

Kristen Smith, who was senior VP & head of health policy communications at Edelman Global Advisory, has joined ROKK Solutions as a senior VP.

At ROKK, Smith will counsel clients as they develop targeted campaigns to influence policy discussion and advance their PA and strategic communications initiatives. Read firsthand at O’Dwyers here.

At BCW, Mike Waterman was the leader in corporate and technology issues, building relationships with colleagues and advising clients in Brussels, Beijing, Singapore and Seoul. After starting his career as press secretary to Sen. Daniel Patrick Moynihan, Waterman worked at agencies including Ketchum, Hyde Park Communications and Ruder Finn, in addition to serving as a VP at Zeno Group and Levick. He has advised and consulted major companies on public affairs matters, corporate positioning, reputational goals and issue campaigns. Read firsthand at O’Dwyers here.

ROKK Solution hires Laura Hernandez-Smith as account director, who previously served as communications director for U.S. Rep. Mario Diaz-Balart (R-FL). ROKK also promotes Evelyn Swan to senior account executive, who worked for U.S. Senator Angus King of Maine before joining the team. Read firsthand at PRovoke here.

ROKK Solutions hires Rebecca Sivy as senior director of marketing. Sivy joins the agency from Discovery USA, an advocacy firm that is part of Publicis Health, where she was an account supervisor. Before that, she was a senior project manager at GMMB. In her new post, Sivy will lead the strategic marketing efforts for the firm. Read firsthand at O’Dwyers here.

ROKK Solutions, a leading bipartisan public affairs firm, has launched RADIUS, a suite of unique data programs designed to help clients create and drive the most effective campaigns. RADIUS has been developed by ROKK’s seasoned strategists, experienced in interpreting and applying data to win communication campaigns.

RADIUS represents six key elements of the communication framework developed by ROKK Solutions: Reach, Amplify, Data-mine, Influence, Unite and Sustain. The six-part framework aims to provide continuous improvement for organizations’ communication strategies and help them adapt to evolving news cycles, social media and advertising networks. With RADIUS, organizations can leverage audience networks to create force multipliers and build new networks of micro-influencers to extend their reach and influence.

“Effective communication is built on reliable data,” said Rodell Mollineau, Co-founder and Partner at ROKK Solutions. “Whether you’re trying to craft a compelling message or identify your target audience, RADIUS will ensure our clients have access to accurate and actionable intel.” 

Rachel Winer, EVP of Digital & Paid Media at ROKK Solutions, emphasized the significance of adapting communication strategies to keep up with the ever-changing landscape. “As communication plays a critical role in today’s dynamic environment, we recognize the need for organizations to stay ahead of the curve.”

“With decades of experience, our team of strategists developed a program that will help clients achieve their goals and maximize their returns. We’re confident that RADIUS will provide the competitive advantage our clients need to break through and maximize their results,” said Winer.

RADIUS has already proven to be a game-changer for ROKK Solutions. The data suite of programs helped the firm by optimizing article placements and fostering relationships with key reporters and media outlets across the globe. It also allows ROKK to analyze its communications efforts and gain insights to apply to larger communications campaigns, including content creation, social media posts, videos, websites and digital advertising targeting strategies and tactics. 

“RADIUS is a transformative data program that has enabled us to elevate our clients’ communication strategies to new heights. With RADIUS, we can gather invaluable insights into our campaigns and optimize our tactics to better cater to our client’s needs,” said Kristen Hawn, Partner at ROKK Solutions. “It’s an essential approach for any organization looking to gain a competitive edge in today’s fast-paced digital landscape.” 

Get more information on RADIUS here.