News

ROKK Solutions is proud to announce that our Co-Founder and Partner Rodell Mollineau has been elected to the PR Council’s Board of Directors for a three-year term. He joins alongside leaders who represent agencies of all sizes, geographies and specialities. 

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media. Through a combination of convening, advising and learning opportunities, the PR Council aims to help Members—the leaders of 150 of US and Canada’s premier global, mid-size, regional and specialty firms—work smarter to build more valuable agencies.

Read the full press release about Rodell Mollineau joining PR Council’s Board of Directors.  

ROKK Solutions has named Washington Post veteran Ashley Carpenter EVP, effective February 1.

Joining the agency’s executive leadership team, Carpenter will work across client, business and marketing as a client counselor, providing high-level advice on platforms and emerging tech, cultivating new business opportunities and developing and launching new products, services and technologies, according to a ROKK Solutions statement.

Read the full article from PRWeek here.

Kristen Smith, who was senior VP & head of health policy communications at Edelman Global Advisory, has joined ROKK Solutions as a senior VP.


At ROKK, Smith will counsel clients as they develop targeted campaigns to influence policy discussion and advance their PA and strategic communications initiatives. Read firsthand at O’Dwyers here.

At BCW, Mike Waterman was the leader in corporate and technology issues, building relationships with colleagues and advising clients in Brussels, Beijing, Singapore and Seoul. After starting his career as press secretary to Sen. Daniel Patrick Moynihan, Waterman worked at agencies including Ketchum, Hyde Park Communications and Ruder Finn, in addition to serving as a VP at Zeno Group and Levick. He has advised and consulted major companies on public affairs matters, corporate positioning, reputational goals and issue campaigns. Read firsthand at O’Dwyers here.

ROKK Solution hires Laura Hernandez-Smith as account director, who previously served as communications director for U.S. Rep. Mario Diaz-Balart (R-FL). ROKK also promotes Evelyn Swan to senior account executive, who worked for U.S. Senator Angus King of Maine before joining the team. Read firsthand at PRovoke here.

ROKK Solutions hires Rebecca Sivy as senior director of marketing. Sivy joins the agency from Discovery USA, an advocacy firm that is part of Publicis Health, where she was an account supervisor. Before that, she was a senior project manager at GMMB. In her new post, Sivy will lead the strategic marketing efforts for the firm. Read firsthand at O’Dwyers here.

ROKK Solutions, a leading bipartisan public affairs firm, has launched RADIUS, a suite of unique data programs designed to help clients create and drive the most effective campaigns. RADIUS has been developed by ROKK’s seasoned strategists, experienced in interpreting and applying data to win communication campaigns.

RADIUS represents six key elements of the communication framework developed by ROKK Solutions: Reach, Amplify, Data-mine, Influence, Unite and Sustain. The six-part framework aims to provide continuous improvement for organizations’ communication strategies and help them adapt to evolving news cycles, social media and advertising networks. With RADIUS, organizations can leverage audience networks to create force multipliers and build new networks of micro-influencers to extend their reach and influence.

“Effective communication is built on reliable data,” said Rodell Mollineau, Co-founder and Partner at ROKK Solutions. “Whether you’re trying to craft a compelling message or identify your target audience, RADIUS will ensure our clients have access to accurate and actionable intel.” 

Rachel Winer, EVP of Digital & Paid Media at ROKK Solutions, emphasized the significance of adapting communication strategies to keep up with the ever-changing landscape. “As communication plays a critical role in today’s dynamic environment, we recognize the need for organizations to stay ahead of the curve.”

“With decades of experience, our team of strategists developed a program that will help clients achieve their goals and maximize their returns. We’re confident that RADIUS will provide the competitive advantage our clients need to break through and maximize their results,” said Winer.

RADIUS has already proven to be a game-changer for ROKK Solutions. The data suite of programs helped the firm by optimizing article placements and fostering relationships with key reporters and media outlets across the globe. It also allows ROKK to analyze its communications efforts and gain insights to apply to larger communications campaigns, including content creation, social media posts, videos, websites and digital advertising targeting strategies and tactics. 

“RADIUS is a transformative data program that has enabled us to elevate our clients’ communication strategies to new heights. With RADIUS, we can gather invaluable insights into our campaigns and optimize our tactics to better cater to our client’s needs,” said Kristen Hawn, Partner at ROKK Solutions. “It’s an essential approach for any organization looking to gain a competitive edge in today’s fast-paced digital landscape.” 

Get more information on RADIUS here.

Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, is pleased to announce that Rachel Winer has been promoted to Executive Vice President of the firm’s growing digital and paid media practice.

Having served as a leading digital media pioneer over the past 15 years, Winer has managed paid media campaigns for Fortune 100 corporations, government, nonprofit, coalitions and trade associations. In addition to the intersection of digital and public affairs, her category experience includes B2B, CPG, food and beverage, education, financial services, health, retail, travel and tech. 

“Over the past several years Rachel has been instrumental to the growth of our firm. She has expanded our paid media capabilities, designed award-winning campaigns and helped cement ROKK’s status as a full-service, 360 degree firm,” said ROKK Solutions Co-founder and Partner Rodell Mollineau.

“Each day working at ROKK has offered exciting new opportunities to help our clients navigate an ever-changing paid media landscape and some of the most important policy issues of our time,” said Rachel Winer. “From paid digital and social media to our increasing investment in data and insights client services, I have loved the challenge of leading our digital team and am excited to serve in this new role.”

“In a constantly changing political and digital landscape, Rachel will ensure our paid media strategies remain ahead of the curve,” said ROKK Solutions Partner Kristen Hawn.

“At our core, we believe that understanding the political landscape and being able to effectively communicate can only be achieved by expanding our digital, data and insights capabilities,” said ROKK Solutions Co-founder and Partner Ron Bonjean. “As Executive Vice President of Digital and Paid Media, we know Rachel will help us accomplish just that.”

Winer’s promotion to Executive Vice President of Digital and Paid Media is a key part of ROKK Solutions’ ongoing strategic expansion, which has resulted in triple-digit growth over the past two years, as well as numerous professional accolades, such as being a finalist for PRovoke and The Reeds Agency of the Year, SABRE awards, and inclusion in the Agency Elite 100 list. Before joining ROKK Solutions in 2020, Rachel built and led the Digital Paid Media team at global communications consultancy Ketchum. She holds a M.B.A. specializing in Marketing from Wayne State University and a B.A. in Marketing from Michigan State University.

Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications, announced today that Elizabeth Northrup will join the firm as its first agency-wide Chief Client Officer.

Northrup brings more than 25 years of experience at the intersection of public affairs, reputation management, executive visibility and brand awareness. She complements the firm’s existing leadership with experience helping companies, associations and organizations operate in an increasingly complex political and regulatory climate.

“Elizabeth is a leading public affairs professional, with a track record of taking on some of the most complex political, regulatory and reputational issues of our age,” said Rodell Mollineau, ROKK Solutions partner and co-founder. “She is a proven steady-hand when it comes to crisis communications and issue advocacy, and I look forward to sharing her expertise with our clients.”

Prior to joining ROKK, Northrup spent much of her career as a communications counselor at several large multinational communications firms. Most recently, Northrup served as Executive Vice President of Corporate Affairs at BCW Global.

Previously, she served as Managing Director of Communications and Public Affairs at Signal Group (formerly McBee Strategic) and Senior Vice President of Public Affairs and Chief of Staff to the Vice Chairman at Hill+Knowlton Strategies. She also held in-house public affairs positions at industry trade associations including the American Insurance Association and American Chemistry Council.

“As Chief Client Officer, it will be my job to have a view into all of ROKK’s client work and serve as a senior counselor to clients and team members alike,” said Northrup. “I’m passionate about providing exceptional client service, and I’m excited to bring my years of experience to ROKK Solutions as the firm continues to grow.”

Ron Bonjean, partner and co-founder of ROKK Solutions, noted that Northrup’s background and experience is essential for leading the agency’s growing client portfolio. “ROKK Solutions has experienced tremendous, year-after-year growth. We are thrilled to welcome someone into our new Chief Client Officer role who has such stellar public affairs subject matter and agency leadership experience.”

“It’s not everyday that you meet someone like Elizabeth, who so fully embodies the values that we share,” said Kristen Hawn, partner at ROKK Solutions. “Elizabeth’s wealth of knowledge, beltway connections and commitment to first rate client services will make her an asset to our team.”

Northrup’s hiring is another step in ROKK Solutions strategic expansion, which over the past two years has resulted in triple-digit growth and a variety of professional accolades including: PRovoke Agency of the Year finalist, The Reeds Agency of the Year finalist, SABRE awards finalists, inclusion in the Agency Elite 100 list, a Platinum dotCOMM award, an Innovation SABRE award, and most recently a Hermes Gold award. With a 360-degree integrated suite of capabilities including digital and paid media and a creative studio, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to create change in Washington.

ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, is pleased to announce the promotion of Genevieve Wilkins to Executive Vice President of Creative.

Wilkins previously served as Senior Vice President of Creative at ROKK Solutions. With over 20 years of experience in design and creative direction, Wilkins has worked for creative powerhouses including Grey Advertising and Arnold Worldwide. No stranger to public affairs, Wilkins also served as Managing Director of Creative at DCI Group for eight years. She brings an ambitious, creative vision for expanding ROKK’s creative capabilities into platforms including video, mobile, and emerging social channels.  

“Genevieve is changing the way Washington D.C. thinks about creative and we are fortunate to have her as part of our team,” said Co-founder and Partner Rodell Mollineau. “Her creative vision has led to award-winning content for ROKK clients and also strengthened the firm’s brand. This promotion is well-deserved.”

“At ROKK Solutions, we firmly believe that having a clear creative vision is critical to communicating effectively in the current media environment,” said Partner Kristen Hawn. “Genevieve has led the effort to create a best-in-class creative team that is essential to our success, and we are excited she will be taking on this expanded role as we continue to grow the company.”

The ROKK creative team at ROKK Studio has a disciplined focus on integrated campaign creative, especially in digital channels. With Wilkins at the helm, the firm is poised to grow its capabilities in line with her vision of a team of highly creative visual storytellers.

“Martin Luther King Jr. said ‘If you can’t fly, run. If you can’t run, walk. If you can’t walk, crawl. But by all means, keep moving.’ I’m thrilled and honored to be moving forward as the Executive Vice President, Creative Director at ROKK Solutions,” said Wilkins. “It isn’t every day that you get to grow with a team that strives for excellence and integrity in all facets of strategic communications and business. I’m so excited to share that today is that day.”

Wilkins earned a Bachelor of Fine Arts degree at the School of Visual Arts in New York. Her portfolio includes work with brands including, but not limited to, JP Morgan Chase, Goldman Sachs, Swissotel, Verizon, DoorDash, and Exxon. Her work has been recognized by the Communicator Awards, the Hermes Awards, and the International dotCOMM Awards, among others. 

In 2022 alone ROKK was recognized by a wide variety of organizations for its excellence in communications and public affairs, including winning two PRovoke SABRE awards, a Platinum dotCOMM award and a Hermes Gold award.