ROKK Solutions hires Rebecca Sivy as senior director of marketing. Sivy joins the agency from Discovery USA, an advocacy firm that is part of Publicis Health, where she was an account supervisor. Before that, she was a senior project manager at GMMB. In her new post, Sivy will lead the strategic marketing efforts for the firm. Read firsthand at O’Dwyers here.
News
ROKK Solutions, a leading bipartisan public affairs firm, has launched RADIUS, a suite of unique data programs designed to help clients create and drive the most effective campaigns. RADIUS has been developed by ROKK’s seasoned strategists, experienced in interpreting and applying data to win communication campaigns.
RADIUS represents six key elements of the communication framework developed by ROKK Solutions: Reach, Amplify, Data-mine, Influence, Unite and Sustain. The six-part framework aims to provide continuous improvement for organizations’ communication strategies and help them adapt to evolving news cycles, social media and advertising networks. With RADIUS, organizations can leverage audience networks to create force multipliers and build new networks of micro-influencers to extend their reach and influence.
“Effective communication is built on reliable data,” said Rodell Mollineau, Co-founder and Partner at ROKK Solutions. “Whether you’re trying to craft a compelling message or identify your target audience, RADIUS will ensure our clients have access to accurate and actionable intel.”
Rachel Winer, EVP of Digital & Paid Media at ROKK Solutions, emphasized the significance of adapting communication strategies to keep up with the ever-changing landscape. “As communication plays a critical role in today’s dynamic environment, we recognize the need for organizations to stay ahead of the curve.”
“With decades of experience, our team of strategists developed a program that will help clients achieve their goals and maximize their returns. We’re confident that RADIUS will provide the competitive advantage our clients need to break through and maximize their results,” said Winer.
RADIUS has already proven to be a game-changer for ROKK Solutions. The data suite of programs helped the firm by optimizing article placements and fostering relationships with key reporters and media outlets across the globe. It also allows ROKK to analyze its communications efforts and gain insights to apply to larger communications campaigns, including content creation, social media posts, videos, websites and digital advertising targeting strategies and tactics.
“RADIUS is a transformative data program that has enabled us to elevate our clients’ communication strategies to new heights. With RADIUS, we can gather invaluable insights into our campaigns and optimize our tactics to better cater to our client’s needs,” said Kristen Hawn, Partner at ROKK Solutions. “It’s an essential approach for any organization looking to gain a competitive edge in today’s fast-paced digital landscape.”
Get more information on RADIUS here.
Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, is pleased to announce that Rachel Winer has been promoted to Executive Vice President of the firm’s growing digital and paid media practice.
Having served as a leading digital media pioneer over the past 15 years, Winer has managed paid media campaigns for Fortune 100 corporations, government, nonprofit, coalitions and trade associations. In addition to the intersection of digital and public affairs, her category experience includes B2B, CPG, food and beverage, education, financial services, health, retail, travel and tech.
“Over the past several years Rachel has been instrumental to the growth of our firm. She has expanded our paid media capabilities, designed award-winning campaigns and helped cement ROKK’s status as a full-service, 360 degree firm,” said ROKK Solutions Co-founder and Partner Rodell Mollineau.
“Each day working at ROKK has offered exciting new opportunities to help our clients navigate an ever-changing paid media landscape and some of the most important policy issues of our time,” said Rachel Winer. “From paid digital and social media to our increasing investment in data and insights client services, I have loved the challenge of leading our digital team and am excited to serve in this new role.”
“In a constantly changing political and digital landscape, Rachel will ensure our paid media strategies remain ahead of the curve,” said ROKK Solutions Partner Kristen Hawn.
“At our core, we believe that understanding the political landscape and being able to effectively communicate can only be achieved by expanding our digital, data and insights capabilities,” said ROKK Solutions Co-founder and Partner Ron Bonjean. “As Executive Vice President of Digital and Paid Media, we know Rachel will help us accomplish just that.”
Winer’s promotion to Executive Vice President of Digital and Paid Media is a key part of ROKK Solutions’ ongoing strategic expansion, which has resulted in triple-digit growth over the past two years, as well as numerous professional accolades, such as being a finalist for PRovoke and The Reeds Agency of the Year, SABRE awards, and inclusion in the Agency Elite 100 list. Before joining ROKK Solutions in 2020, Rachel built and led the Digital Paid Media team at global communications consultancy Ketchum. She holds a M.B.A. specializing in Marketing from Wayne State University and a B.A. in Marketing from Michigan State University.
Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications, announced today that Elizabeth Northrup will join the firm as its first agency-wide Chief Client Officer.
Northrup brings more than 25 years of experience at the intersection of public affairs, reputation management, executive visibility and brand awareness. She complements the firm’s existing leadership with experience helping companies, associations and organizations operate in an increasingly complex political and regulatory climate.
“Elizabeth is a leading public affairs professional, with a track record of taking on some of the most complex political, regulatory and reputational issues of our age,” said Rodell Mollineau, ROKK Solutions partner and co-founder. “She is a proven steady-hand when it comes to crisis communications and issue advocacy, and I look forward to sharing her expertise with our clients.”
Prior to joining ROKK, Northrup spent much of her career as a communications counselor at several large multinational communications firms. Most recently, Northrup served as Executive Vice President of Corporate Affairs at BCW Global.
Previously, she served as Managing Director of Communications and Public Affairs at Signal Group (formerly McBee Strategic) and Senior Vice President of Public Affairs and Chief of Staff to the Vice Chairman at Hill+Knowlton Strategies. She also held in-house public affairs positions at industry trade associations including the American Insurance Association and American Chemistry Council.
“As Chief Client Officer, it will be my job to have a view into all of ROKK’s client work and serve as a senior counselor to clients and team members alike,” said Northrup. “I’m passionate about providing exceptional client service, and I’m excited to bring my years of experience to ROKK Solutions as the firm continues to grow.”
Ron Bonjean, partner and co-founder of ROKK Solutions, noted that Northrup’s background and experience is essential for leading the agency’s growing client portfolio. “ROKK Solutions has experienced tremendous, year-after-year growth. We are thrilled to welcome someone into our new Chief Client Officer role who has such stellar public affairs subject matter and agency leadership experience.”
“It’s not everyday that you meet someone like Elizabeth, who so fully embodies the values that we share,” said Kristen Hawn, partner at ROKK Solutions. “Elizabeth’s wealth of knowledge, beltway connections and commitment to first rate client services will make her an asset to our team.”
Northrup’s hiring is another step in ROKK Solutions strategic expansion, which over the past two years has resulted in triple-digit growth and a variety of professional accolades including: PRovoke Agency of the Year finalist, The Reeds Agency of the Year finalist, SABRE awards finalists, inclusion in the Agency Elite 100 list, a Platinum dotCOMM award, an Innovation SABRE award, and most recently a Hermes Gold award. With a 360-degree integrated suite of capabilities including digital and paid media and a creative studio, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to create change in Washington.
ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, is pleased to announce the promotion of Genevieve Wilkins to Executive Vice President of Creative.
Wilkins previously served as Senior Vice President of Creative at ROKK Solutions. With over 20 years of experience in design and creative direction, Wilkins has worked for creative powerhouses including Grey Advertising and Arnold Worldwide. No stranger to public affairs, Wilkins also served as Managing Director of Creative at DCI Group for eight years. She brings an ambitious, creative vision for expanding ROKK’s creative capabilities into platforms including video, mobile, and emerging social channels.
“Genevieve is changing the way Washington D.C. thinks about creative and we are fortunate to have her as part of our team,” said Co-founder and Partner Rodell Mollineau. “Her creative vision has led to award-winning content for ROKK clients and also strengthened the firm’s brand. This promotion is well-deserved.”
“At ROKK Solutions, we firmly believe that having a clear creative vision is critical to communicating effectively in the current media environment,” said Partner Kristen Hawn. “Genevieve has led the effort to create a best-in-class creative team that is essential to our success, and we are excited she will be taking on this expanded role as we continue to grow the company.”
The ROKK creative team at ROKK Studio has a disciplined focus on integrated campaign creative, especially in digital channels. With Wilkins at the helm, the firm is poised to grow its capabilities in line with her vision of a team of highly creative visual storytellers.
“Martin Luther King Jr. said ‘If you can’t fly, run. If you can’t run, walk. If you can’t walk, crawl. But by all means, keep moving.’ I’m thrilled and honored to be moving forward as the Executive Vice President, Creative Director at ROKK Solutions,” said Wilkins. “It isn’t every day that you get to grow with a team that strives for excellence and integrity in all facets of strategic communications and business. I’m so excited to share that today is that day.”
Wilkins earned a Bachelor of Fine Arts degree at the School of Visual Arts in New York. Her portfolio includes work with brands including, but not limited to, JP Morgan Chase, Goldman Sachs, Swissotel, Verizon, DoorDash, and Exxon. Her work has been recognized by the Communicator Awards, the Hermes Awards, and the International dotCOMM Awards, among others.
In 2022 alone ROKK was recognized by a wide variety of organizations for its excellence in communications and public affairs, including winning two PRovoke SABRE awards, a Platinum dotCOMM award and a Hermes Gold award.
WASHINGTON – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, is pleased to announce the promotion of Lindsay Singleton to the newly created role of Chief Development Officer.
In her new role, Singleton will focus on the overall growth and expansion of the firm, help shape the company’s business vision and build and maintain strategic relationships and partnerships. She will also continue as Chair of the Social Impact Communications Practice.
“Lindsay has been a foundational part of our success in meeting our client’s toughest communications challenges,” said Co-Founder and Partner Ron Bonjean. “We are excited she is taking on this new role. Her relentless energy and drive will provide us with the strategic focus to achieve our vision of growth.”
“Lindsay has been an integral part of the strategic growth of ROKK over the past several years, and we are excited for her to assume this new role as we continue to provide first class service for our clients. Her knowledge in the area of social impact will also be critical as we help our clients navigate a new time of divided government in Washington,” said Partner Kristen Hawn.
“I knew when I joined ROKK five years ago, I would be contributing to something extraordinary,” said Singleton. “Fast forward to today, I am just as excited about what comes next and am thrilled to be part of the team making it happen.”
Singleton previously served the ROKK team as Managing Director where she assumed responsibility at the highest level for client relationships and account management within the agency, ensuring best-in-class strategy as well as building internal infrastructure as the firm grew and diversified its offerings.
With Singleton’s support, ROKK’s strategic development has resulted in double-digit growth and a 360-degree integrated suite of capabilities across areas including but not limited to policy
communications campaigns, paid media, digital strategy and social impact.
Lindsay’s career has spanned over fifteen years of international government and private sector
communications roles, including six years as a foreign service officer serving throughout Latin
America and successive responsibilities in the private sector as an expert on Corporate Social
Responsibility. She holds a B.A. and M.A. in International Affairs from George Washington University, is fluent in Spanish and Italian and is proficient in Russian.
In 2022 alone ROKK was recognized by a wide variety of organizations for its excellence in
communications and public affairs, including winning two PRovoke SABRE awards, a Platinum
dotCOMM award and an Hermes Gold award.
WASHINGTON – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, today announced two new promotions of top team members and welcomed a new member to the firm.
“We are pleased to promote these team members and recognize them for their excellent work on behalf of our clients to help them achieve their communications goals and solve their toughest challenges,” said Co-Founder and Partner Ron Bonjean.
John Brandt has been promoted to Senior Vice President of Public Affairs. Brandt most recently served as a Vice President at the firm where he leads strategy and implementation of 360° public affairs campaigns. He spent eight years as a producer at the Fox News Channel, with a focus on Capitol Hill coverage. He was the manager of policy communications and corporate responsibility for The Public Affairs Council and also worked as the associate director for communications at the Graduate School of Political Management at George Washington University.
Bryce Bozadjian has been promoted to Account Director. She most recently served as a Senior Account Executive where her background in wordsmithing and her ability to craft and communicate compelling stories clearly and concisely made her a prized member of ROKK client communications teams. Bryce previously worked at a public relations and marketing firm where she developed strong communications skills assisting high growth clients in the B2B marketing space. She holds a Bachelors of Arts from Arizona State University, where she majored in journalism and mass communication.
Katelyn Beaudet is joining ROKK as an Associate Account Executive. She most recently served as a communications assistant at the firm working with multiple account teams. Katelyn recently graduated from the University of Wisconsin, with a double major in Political Science and Strategic Communication of Wisconsin-Madison.
ROKK has undergone a strategic expansion over the past three years which has resulted in triple-digit growth and a variety of professional accolades including: PRovoke Agency of the Year finalist, The Reeds Agency of the Year finalist, SABRE awards finalists, inclusion in the Agency Elite 100 list, a Platinum dotCOMM award, an Innovation SABRE award, and most recently a Hermes Gold award. With a 360-degree integrated suite of capabilities including digital and paid media and a creative studio, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to create change in Washington.
WASHINGTON – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications, is pleased to announce that it has promoted Jeff Grappone to Executive Vice President and Chair of the Public Affairs Practice.
Grappone is a veteran strategist who has held senior communications roles on the Hill and in Presidential and Senate campaigns, as well as in the executive branch and corporate America. Before joining ROKK in 2019, he was the deputy staff director for the Senate Republican Conference under Chairman John Barrasso (R-WY), the assistant secretary for the US Department of Labor, and advised U.S. Senators Kelly Ayotte and John Sununu earlier in his career. Grappone also worked in the C-suite as a senior communicator for Siemens, one of the world’s oldest and largest companies.
Grappone’s promotion to head public affairs at ROKK comes as the agency continues to expand its 360-degree integrated suite of strategic communications capabilities to include best-in-class social impact communications, digital advertising and an award-winning creative studio.
“We are thrilled that Jeff will be chairing our public affairs practice as ROKK continues to grow,” said Co-founding Partner Ron Bonjean. “He is well-regarded by Republicans, Democrats and the media for his common sense approach to communications and his deep grasp of key policy issues and their impacts on business. Jeff is also an outstanding team leader who motivates and inspires our staff with his insights and enthusiasm to achieve objectives for our clients.”
“ROKK was founded as a bipartisan public affairs firm, and as we continue to grow and diversify our offerings to meet the evolving needs of our clients, we know our deep expertise in Washington is the cornerstone of the agency,” said Co-Founding Partner, Rodell Mollineau. “Jeff has been a tremendous asset to our clients in these public policy fights, and we look forward to him leading these efforts for years to come.”
“Now more than ever businesses and industry groups need bipartisan expertise to navigate Washington’s complex political dynamics. As a full service firm with former senior Hill communicators, top journalists and proven private sector strategists, ROKK is singularly well positioned to deliver best in class public affairs service to clients looking to break through inside the Beltway,” said Grappone. “I’ve greatly appreciated working closely with Ron, Rodell and Kristen, who set the standard for communications excellence in Washington, to help fuel ROKK’s rapid expansion over the past several years. I am grateful to them for this exciting new opportunity to continue to grow and strengthen ROKK’s leadership in public affairs in the coming years. Leading the firm’s Public Affairs Practice, I look forward to harnessing the full spectrum of ROKK’s capabilities in media, social impact, digital and creative to help our clients win Washington’s toughest public affairs fights.”
In 2022 alone ROKK was recognized by a wide variety of organizations for its excellence in communications and public affairs, including winning two PRovoke SABRE awards, a Platinum dotCOMM award and an Hermes Gold award.
Washington, D.C. –ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications, is pleased to welcome three new associates to its growing team:
Ben Khoshbin: Khoshbin joined ROKK as a senior account executive in April 2022, bringing with him a dynamic understanding of public opinion research and its importance in crafting persuasive and resonant messaging. After honing his skills as the director of business development at Echelon Insights, Khoshbin will add a data driven approach to ROKK’s steadily growing repertoire of strategists.
Evelyn Swan: Swan joins the firm as an account executive after working her way up to deputy press secretary for Senator Angus King Jr. She has a versatile communications skillset and a keen understanding of the dynamics of Capitol Hill. Swan graduated from Thomas College in Waterville, ME, where she graduated with a bachelors of business in business management.
Sofia Casamassa: Casamassa joins as an associate account executive after graduating from American University, majoring in public relations and political science. With professional experience in communications and digital media, Casamassa will bring a pulse on current affairs and detailed understanding of communications fundamentals.
“We are very pleased to welcome Ben, Evelyn and Sofia to the team at ROKK. It’s crucial that we continue to bring in associates with diverse perspectives, experiences and opinions to deliver the best strategic insights and execution for our clients,” said Partner Kristen Hawn. “We look forward to the contributions this group will make to our clients and their communications initiatives.”
These three new associates are the latest to join the growing ROKK team, which has welcomed 9 new hires in 2022 to keep up with its strategic expansion and measured growth. Over the past three years ROKK has been recognized with a variety of professional accolades including: PRovoke Agency of the Year finalist, The Reeds Agency of the Year finalist, SABRE awards finalists, inclusion in the Agency Elite 100 list, a Platinum dotCOMM award, an Innovation SABRE award, and most recently an Hermes Gold award. With a 360-degree integrated suite of capabilities including digital and paid media and a creative studio, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to create change in Washington.
Well Respected Congressional Reporter for The Hill Adds Extensive Media and
Legislative Expertise to Bipartisan Firm
Washington, D.C. –ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications, is pleased to welcome veteran congressional journalist Cristina Marcos to its team as a Senior Account Director.
A well-known presence to lawmakers and staff, Marcos reported on Congress over the span of 11 years. She spent most of that time covering the House of Representatives for The Hill, chronicling some of the most seismic moments in modern political history. Over the course of her career, Marcos developed a detailed understanding of the congressional process and the ability to explain complex policy issues to mass audiences. She has a firm grasp on the intricacies of congressional leadership politics and the motivations of rank and file Democrats and Republicans.
In addition to her time at The Hill, Marcos worked for CQ Roll Call and MSNBC’s daily edition of “Meet the Press.”
“Cristina’s extensive experience and perspective as a journalist will be a tremendous asset to our clients who look to our team for guidance on how best to communicate their stories in Washington and around the country,” said Co-founding Partner Ron Bonjean.
“ROKK has established itself as a premier firm for organizations seeking counsel to advance their priorities across the political spectrum,” Marcos said. “After chronicling the legislative process for a decade as a journalist, I’m excited to help ROKK’s clients tell their stories and influence policy.”
Marcos’ addition to ROKK cements its position as a bipartisan firm that offers clients a unique perspective from both sides of the aisle. She is also the fifth journalist to join the firm’s ranks – an additional boon to clients trying to understand how best to engage with media in today’s 24 hour news cycle.
ROKK has undergone a strategic expansion over the past three years which has resulted in triple-digit growth and a variety of professional accolades including: PRovoke Agency of the Year finalist, The Reeds Agency of the Year finalist, SABRE awards finalists, inclusion in the Agency Elite 100 list, a Platinum dotCOMM award, an Innovation SABRE award, and most recently an Hermes Gold award. With a 360-degree integrated suite of capabilities including digital and paid media and a creative studio, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to create change in Washington.