Message Development

Great campaigns look, sound and feel authentic. They are relevant to their key audiences and actionable. But, when you’re talking to people with differing views, you need to hit the right notes to have an impact.

We understand audiences and uncover insights about how they think and what they care about. We combine our bipartisan perspective, cutting-edge research tools and years of storytelling experience to craft messages that break through.

Research

With our in-house polling, data and insights capabilities, we use best-in-class data and research tools to identify and understand your audiences. Paired with our bipartisan team’s combined decades of experience building impactful stories, we hone in on what your stakeholders care about, find the best ways to reach them, identify what is working and and locate where there is opportunity.

Messaging Playbook

We combine research with a thorough language audit of your current messaging and polling materials, reports and current spokespeople to understand existing themes and their impact.

With the language audit as our foundation, we develop key pillars that incorporate top-line messages that are clear, concise and resonate with your audiences. This all culminates in a messaging playbook that includes a strategy on what themes and messages to present to your stakeholders, and how to do it.

Testing

We test, leaving no stone unturned. Our team uses in-depth interviews, in-person and virtual focus groups, dial tests, neural bands and more to understand what resonates emotionally and what doesn’t.