Intel & Insights

ROKK Solutions’ Intel & Insights team ensures clients can lead with confidence and execute with precision. We pair first-hand experience with primary research and data-driven solutions to uncover what your key audiences are really hearing, seeing, saying and thinking. But we don’t deliver charts and tables; we deliver actionable decisions, positions and strategies.

Trusted by the world’s most influential companies, associations and nonprofits, Intel & Insights assesses brand health and reputation with consumers and elite audiences, identifies threats and opportunities online and behind the scenes, refines and validates messaging to position and protect, guides campaign strategies to engage and persuade and tracks ROI.

Primary Research: What are they thinking?

We design qualitative and quantitative studies among consumers, voters and specialized constituencies in the U.S. and globally, including elected officials, political influencers, investors and C-Suite executives. Our methodological approach is custom every time to meet our client’s unique needs and objectives. We regularly field focus groups utilizing neuroscience-powered engagement sensors, in-depth interviews of elite audience members, phone and online surveys with advanced analytics and longitudinal diary studies.

Digital Landscape Analysis & Risk Assessment: What are they saying?

Reputations are constantly under threat. ROKK helps clients map short-and long-term risks and opportunities for positive storytelling and proactive risk management for your brand and industry. Then, based on importance and risk for you, we recommend and execute 360° communications strategies to maximize positive public opinion and mitigate a potential crisis.

Executive Authority: What are they hearing?

People are brands, and their personal reputations have a direct impact on the businesses they manage. We identify how your leaders appear in traditional, digital and social media, where they excel, where there are opportunities to establish thought leadership and how they stack up against peers and competitors.

AI Visibility: What are they seeing?

AI has fundamentally changed how audiences discover information. If your brand isn’t visible by AI, you’re missing key opportunities to influence decision-makers and primary audiences. We help brands understand how they appear in AI-generated search results, so you can see exactly what content is winning in the AI era.

Media Monitoring: What are they reading?

The vast majority of the general public gets their news from social media channels. Data-driven monitoring requires to go beyond the news clips and dig deep into the channels where your audience(s) reside. We utilize data and analytics to identify where the conversation is actually happening, sentiment of conversation and coverage and what content is driving engagement.

Track, Monitor & Measure

We build custom KPI dashboards to track, monitor and measure your campaign’s progress. We frequently establish a baseline in the initial phase of the campaign and perform quarterly pulse check surveys to confirm we are making progress or if we need to course correct.