Media Relations

When developing media relations programs, we first set out to understand your audience and their trusted news sources, such as traditional journalists, independent Substackers, podcasters and more.

We have relationships with media of all shapes and sizes and have built a trusted information pathway to national media, experts inside and outside the Beltway and niche influencers. We then tailor your messages and supporting materials to align with how those individuals are most receptive to information.

Our team also works with you to develop a steady stream of owned media to further build credibility in your space as a thought leader.

We keep our finger on the pulse of developing news trends and find opportunities to insert your voice into the conversation. Our team leverages natural hooks to create compelling proactive and reactive pitches to the media, strategically finding openings to make news when visibility and interest are highest.

ROKK takes a surround-sound approach that goes beyond traditional news placements. We also identify and plan events including satellite media tours, press conferences and salon dinners where you can amplify your message to key reporters and influencers.

An earned media placement is only as good as your ability to share a strong message and point of view. That’s why our team–filled with seasoned communicators and former journalists from leading outlets like Bloomberg, Fox News, CNN and more–works with your spokespeople to make sure they’re ready for the spotlight.

Our training programs include realistic simulations and workshops. Through immersive preparation, we help spokespeople sharpen presentation skills, identify news hooks and anticipate and respond to both friendly and hostile lines of questioning.