Coalition Building

There’s strength in numbers, and it’s no different for public policy debates. As a strategy to shape the debate and pursue policy goals, industry coalitions can navigate political headwinds and advocate for a position.

ROKK builds, manages and activates coalitions to ensure they have a seat at the table in policy negotiations. We support coalitions from ideation through activation, driving advocacy outcomes, creating brands, recruiting and engaging members, empowering spokespeople and facilitating communications.

Coalition Messaging & Branding

Like any organization, coalitions have unique attributes and beliefs that must be communicated through content and creative. Based on the coalition members’ goals, we develop memorable messages and assets that will resonate with target audiences.

This all comes together in a brand identity that stands out in crowded media and policy environments. Our in-house creative team brings it all to life with powerful websites, fact sheets, infographics, advocacy materials, ads and more to heighten awareness of your issues.

Recruitment

Effective coalitions include voices from the left, right and center. They are grassroots, grasstops and have unexpected third-party allies. To find ideal coalition members, we conduct extensive research to identify and understand these potential stakeholders across the entire value chain. From here, we cultivate the coalition through clear value propositions and impact goals.

ROKK provides playbooks and bespoke talking points to members, ensuring consistency on the coalition’s narrative and key messages.

Coalition Activation

Coalitions harness the power of multiple voices to deliver clear, persuasive messaging that moves key audiences to take action. Through targeted outreach, media engagement and amplification of credible voices, we shape narratives, inform the public discourse and apply consistent pressure to achieve meaningful legislative outcomes.

ROKK utilizes our full suite of solutions to activate coalitions, precisely delivering your message to the people that matter most. We create and promote compelling, digestible content through owned, earned and paid channels. In addition to arranging sponsorships, our team also organizes and executes events hosted by the coalition.