FORBES: 11 Experts Share Social Media Trends Impacting Media Buys And Ad Spend

Developments in the world of social media often serve as outsized factors in a brand’s overall marketing strategy. Twitter is now X, Facebook has launched Threads and TikTok continues to dominate short-form content. But what is happening beyond these headlines?

Staying attuned to the latest social media trends can help brands ensure that their media buys, ad spend and campaign strategies align with evolving consumer preferences and behaviors. To learn how 11 agencies are helping clients remain relevant and competitive in the ever-evolving digital landscape that is social media, check out the insights from members of Forbes Agency Council.

Continue reading the full article featuring insights from Rachel Winer, Executive Vice President of Digital and Paid Media and a Forbes Council member, on how keeping up with social media trends and changes can help clients remain competitive.

Senate Majority Leader Chuck Schumer (D-N.Y.) is ramping up the pressure on Speaker Kevin McCarthy (R-Calif.) to avoid a government shutdown by moving first on a stopgap funding bill that will pass the Senate this week, a few days before the Sept. 30 deadline.     

The Senate’s plan is to send the bill to the House and put pressure on McCarthy to bring it to the floor for a vote it would pass with bipartisan support if given the chance, said senators who are calculating how the endgame will play out.   

Continue reading the full article to hear insights from ROKK’s Co-founder and Partner Rodell Mollineau. 

More than any time in American history, Washington wants to control the activity of corporations and hold CEOs’ feet to the fire. While this was traditionally a tactic of Democrats in Congress, Republicans are now joining the fray as conservatives continue to embrace a new brand of populism.

In the past, C-suite executives generally understood what to expect from lawmakers in Washington and left it to government affairs teams to contain issues. That’s no longer the case.

Continue reading the article by Jeff Grappone, Executive Vice President, on how ROKK Solutions approaches corporate communicators more effectively partnering with public affairs practitioners to engage in reputation management featured in PRNEWS.

Rupert Murdoch’s departure as the chairman of Fox Corp and News Corp could provide an opportunity to mend the relationship between former President Donald Trump and Fox News as the 2024 election campaign heats up, said a former adviser to Trump and Republican strategists.

A mutually beneficial relationship between Trump and Fox News broke down after the 2020 election in the wake of the network’s coverage of the election and the Jan. 6, 2021 Capitol Hill riot by Trump supporters that left five dead and injured more than 140 police officers.

Continue reading and hear from ROKK’s Co-Founder and Partner Ron Bonjean in the full article from Reuters.

Recently, in two very different new business pitches, my team discussed the need (and how) to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.

We have also recently seen an increased need to include TikTok research and data in crisis and non-crisis audience, brand and content audits, message development, optimization and digital paid media amplification efforts.

Continue reading the full article written by Rachel Winer, Executive Vice President of Digital and Paid Media, to learn what steps your organization can take if you’re attacked on TikTok.

Amid a cacophony of voices, viewpoints and politics, one commonality stands out: todo esta en inglés (everything is in English).

Despite Spanish being the native tongue of more than 41 million Americans and the second-most spoken language in the United States, it is often an afterthought, relegated to Hispanic Heritage Month or Cinco de Mayo. In the realm of public affairs, recognizing and harnessing the power of Spanish language communications is more than a good idea; it is crucial for the success of any campaign.

Continue reading the full article written by Laura Hernandez-Smith, Account Director, on the importance of having bilingual communicators on your public affairs team to engage with Spanish speakers, who make up 14% of America’s population. 

Bloomberg Washington Correspondent Joe Mathieu delivers insight and analysis on the latest headlines from the White House and Capitol Hill, including conversations with influential lawmakers and key figures in politics and policy. 

In this edition, Joe speaks with Virginia Democrat Senator Mark Warner and reacts to House Speaker Kevin McCarthy’s decision to launch an impeachment probe into President Joe Biden. 46th Governor of Arkansas & Republican Candidate for President Asa Hutchinson said he would replace Federal Reserve Chairman Jerome Powell. Bloomberg Politics Contributor Rick Davis and ROKK Solutions Vice President Alvin Jordan discuss the political implications of an impeachment inquiry into the sitting President.

Hear from ROKK’s Vice President Alvin Jordan by listening to this episode of Bloomberg’s Sound On podcast.

Former Vice President Mike Pence has centered his campaign around framing the choice for Republican voters as old-school conservatism versus populism.

Pence is confident that “Republican primary voters, caucusgoers in Iowa, are looking for a leadership in our party that can really bring America back, that can strengthen our military and ensure our security in an ever more dangerous world, that can revive our economy, put our nation back on the path to a balanced budget, and then can defend our liberties, and stand for the right to life.” For him, this means a Republican with clear-cut Reaganesque principles.

Will Pence’s approach be successful? Learn more and hear from ROKK’s Co-Founder and Partner Ron Bonjean in the full article from the Washington Examiner.

ROKK Solutions is honored to share that Genevieve Wilkins, our Executive Vice President of Creative, and Rachel Winer, Executive Vice President of Digital and Paid Media, have been named to the class of 2023 PRNEWS People of the Year.

Genevieve received recognition in the category of The Agency Innovators for her work to grow ROKK’s agency offerings and as the spearhead of winning campaigns. As the lead for ROKK’s creative studio team, she has won a range of awards, including a gold Bulldog award, multiple dotCOMM awards, and most recently, seven Vega Awards for an advocacy campaign she creatively led. Her work has raised industry standards and has created experiences that have revolutionized the way ROKK’s clients approach creative solutions.

“Genevieve’s superpower is using traditional concepts and emerging technologies to create innovative creative strategies,” said Rodell Mollineau, Co-Founder and Partner at ROKK Solutions. “She is consistently taking the diverse voices of our clients and bringing them to life by turning nebulous creative ideas into compelling visual content — all while maintaining authentic storytelling.”

Rachel received recognition in the category of The Digital PR Disruptors for being a standout communicator who is innovating across multiple digital platforms to extend reach and increase our clients’ online presence. As lead for ROKK’s digital and paid media team, she is always identifying out-of-the-box and value-maximizing growth opportunities, including emerging products, under-utilized markets and geographic territories.

“Rachel is invaluable to her clients and ROKK as a whole,” said Ron Bonjean, Co-Founder and Partner at ROKK Solutions. “Each day, she applies her diligence, creativity and strategic insights to deliver unparalleled, top-tier results. We are thrilled that she has been recognized for her amazing work.”

Find the full list of 2023 Class of People of the Year honorees here.

 

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The best agencies constantly evaluate campaign performance to ensure a consistently healthy return on investment. As market trends shift—and along with them, agencies’ ROI—they must strategically reallocate budget dollars toward channels and formats that provide the best results.

The members of Forbes Agency Council are no strangers to the process of budget reallocation, and many of them have already reprioritized their marketing and ad spend this year. Below, 20 members explain how their agency budgets have shifted this year, including the tactics and platforms they’re leaving behind and where they’re putting those dollars instead.

Continue reading the full article featuring the insights from Rachel Winer, Executive Vice President of Digital and Paid Media and a Forbes Council member, on the latest budget reallocations toward channels and formats that provide the best results.