Thinking

AI and the power and perils of technology are sure to be top of mind for voters as we head into election season. The next great technological advancement has people hesitating in the face of what AI has to offer. Trust will not come easily if corporate transparency is lacking and without codified checks on those exploring this uncharted territory.  

This moment brings up several questions: How do we address these real-world concerns to realize the potential within our grasp? Will it require more government involvement through regulation or legislation? Could we be better served by hearing more from leaders across industries?

Read the full article featured in PRovoke Media co-published by Rodell Mollineau, co-founder and partner at ROKK Solutions, and Melissa Zorkin, global CEO at WE Communications.

The best time to plan for a crisis is before your organization is in the eye of the storm. Companies can often forecast the various crises that could befall them, sometimes even with great specificity. While crisis situations require a reactive response, there’s an opportunity to craft a robust proactive strategy to preserve a company’s reputation.

To get ahead of future challenges, it is essential to craft a strategy with guidelines to counter attacks and address any potential crises.

Continue reading the article by Executive Vice President Jeff Grappone featured in O’Dwyer’s Annual Crisis Communications issue and learn how organizations can thoughtfully plan for any future crises.

ROKK Solutions spoke with POLITICO in the Media Solutions Memo about what 2024 means for our clients, as well as how to navigate the ever-changing media landscape and upcoming presidential election.

Read our full predictions and strategies for 2024 in the POLITICO Media Solutions Memo featuring insights from Co-Founders and Partners, Rodell Mollineau and Ron Bonjean and Partner, Kristen Hawn.

On Wednesday, November 8, 2023, ROKK Solutions participated in the PRovoke Media’s 12th annual Global Public Relations Summit as a silver sponsor. ROKK’s Co-Founder and Partner Rodell Mollineau sat down with PRovoke’s Founder and Chair Paul Holmes and POLITICO’s Megan R. Wilson to discuss how companies can navigate the partisan divide in Washington. 

Read more about the conversation here.

Global Infrastructure Investor Association(GIIA) hosted a webinar in partnership with ROKK Solutions and Simpson Thatcher and Bartlett LLP, discussing the latest environmental, social and governance (ESG) developments that continue to evolve in the U.S. and the implications for infrastructure investors. ROKK’s Chief Development Officer, Lindsay Singleton, presented at the webinar, speaking about the partisan split in ESG issues.

More than any time in American history, Washington wants to control the activity of corporations and hold CEOs’ feet to the fire. While this was traditionally a tactic of Democrats in Congress, Republicans are now joining the fray as conservatives continue to embrace a new brand of populism.

In the past, C-suite executives generally understood what to expect from lawmakers in Washington and left it to government affairs teams to contain issues. That’s no longer the case.

Continue reading the article by Jeff Grappone, Executive Vice President, on how ROKK Solutions approaches corporate communicators more effectively partnering with public affairs practitioners to engage in reputation management featured in PRNEWS.

When it comes to your public affairs goals, it’s always easier to get by with a little help from your friends. Organizations start coalitions for a variety of reasons: to advance favorable legislation, unite against unfavorable proposals or simply to bring attention to a critical policy issue. But how do you start building a team and determining which allies are right at a given time? 

We’ve used these guidelines to assemble and manage coalitions that have made a years-long impact and are positioned to do so for years to come.  

Continue reading the article by John Brandt, Senior Vice President, on how ROKK Solutions approaches building public affairs coalitions featured in PRNEWS.

More often than not, my technological knowledge as a young adult in PR feels expansive. I grew up in the age of social media, but my personal platform preferences have excluded tools my industry now requires knowledge of.

When I was recently thrust into a conversation about Threads, I exposed the embarrassing shallowness in my knowledge of X, formerly known as Twitter.

Continue reading the opinion piece by Cadence Gronski, Communications Assistant, on navigating evolving social media in PR in PR Week’s Gen Zeitgeist column.

In a simpler time, say a decade or two ago, the charisma-deficient leader of a large state tied for the nation’s highest credit rating, praised for his decisive response to a major hurricane and boasting lower-than-average unemployment and higher-than-average student test scores, could have staked his claim to the presidency on executive competence. 

Not Ron DeSantis. And most definitely not in 2024.

Continue reading from Senior Vice President James Nash on what might appeal to voters about Republican running candidates for the upcoming presidential race (hint: it is not federal bureaucracy management competence) in this opinion piece for The Messenger.

Public Affairs Council hosted a virtual workshop discussing best practices to plan for social crises and to implement an effective social issue engagement framework. Account Director Tanika Pradhan of ROKK Solutions presented ROKK’s approach on helping businesses aptly react to current social justice challenges. Watch the virtual workshop here.