Thinking

As midterm elections loom, swing voters continue to be an important part of political strategy in many states. Rich Thau, founder of Engagious, shares insights based on focus groups with swing voters in key states in this timely webinar. Watch the replay here.

As we enter Q4 and immerse ourselves in 2023 planning, our #ROKKstars put their heads together to trendspot next year’s digital, social and paid media trends. Use the 10 trends in this report as thought-starters for evolving your public affairs and communications strategies for maximum amplification next year. Get the report here.

In 2019, 95% of global business leaders said they expected a crisis to hit within the next two years, but only 30% of leaders surveyed in 2021 said they had a crisis management team in place when the COVID-19 pandemic hit.

Don’t lose valuable time by waiting until a crisis actually hits to seek help.

Watch the new video now.

ROKK now offers a comprehensive Crisis Concierge service, a dedicated 24/7 team that brings decades of government, media, and corporate experience, helping organizations navigate these waters. We have the know-how as well as the capacity to handle any communications challenge.

Read more about the crisis concierge service here.

Do you know what’s better than getting your op-ed placed? Pushing it out to an even wider audience in hyper-targeted locations with a paid digital advertising campaign. Using digital to amplify thought leadership ensures you are reaching your target audience with messaging that breaks through. Our latest video tells you how.

Climate change is real and it’s caused by humans. At least, that’s what nearly half of U.S. adults believe, according to a Pew Research Center survey from January 2022. If the majority of Americans don’t agree on the existence of anthropogenic climate change, how can we hope to combat it? By advocating for a clean energy source that fights climate change and bolsters our economy in tandem — nuclear energy. Whether you’re an environmental activist or a voter concerned about the economy and energy security, with nuclear energy, you can have your yellowcake and eat it too.

ROKK Senior Account Executive Ben Khoshbin talks about the bipartisan power of nuclear energy in his first op-ed as an and Energy & Environment Writing Fellow with the American Conservation Coalition and Young Voices- read the article here.

Kansas is no swing state. It hasn’t supported a Democratic presidential candidate since 1964, and hasn’t sent a Democrat to the Senate since the 1930s, and it even inspired the book, “What’s the Matter With Kansas: How Conservatives Won the Heart of America.”

And yet, in a sense, Kansas is a swing state this year. The states already defied national expectations with this month’s vote on abortion. Its race for governor, likely to be one of the closest in the country, will test whether ticket-splitting in national and state elections — which put Republicans Mitt Romney and Charlie Baker in charge of Massachusetts, and Democrat Laura Kelly in the Kansas governor’s mansion — falls victim to today’s hyperpartisan, lockstep politics.

Get more from Senior Vice President James Nash on ticket-splitting at the state and national level, in this opinion piece for The Hill.

Summer is here and believe it or not, 2023 is just around the corner… so now is the time to start planning your digital ad buys for the rest of the year! Our award-winning digital team shares their tips for making the most of your budget in the ever-changing advertising environment:

• Allocate (more) digital ad budget to partners with no minimum spend and to those who haven’t increased costs. These partners are ideal for organizations to leverage test/learn/optimize strategies with their buys. And don’t summer siesta on Direct-to-Publisher news sites and first-party data partners/ad networks that are keeping costs status-quo to compete.

• Increasing global digital ad costs shouldn’t equal decreased spending. Costs are rising across paid social, search and programmatic platforms due to inflation, increased digital consumption, platform demand and saturation. But that doesn’t mean you should spend less in the U.S. You’ll fall behind those who continue to advertise.

• Optimize for target engagements and deeper actions. If your desired paid platform impressions are more costly, pivot and set campaigns to serve to key audiences who are more likely to engage with, click on or convert (email sign-up, take action, etc.) through your ad.

• Invest in great creative, SEO and measurement. Evolving imagery, video, keywords and analytics will only further optimize your ad results, allowing you to get more for each buck.

• Activate paid social media influencers. In addition to ads, paid influencers remain a great and growing way to pay to play, allowing you to reach followers of trusted spokespeople.

• Plan and secure budgets now for year’s end and 2023. First is the best… Set funds aside in advance so it’s not a last minute C-suite fight for your right to win against competitors at the digital ads party.

Let’s get to work! Email Rachel today.

Summer is here and believe it or not, 2023 is just around the corner… so now is the time to start planning your digital ad buys for the rest of the year! Our award-winning digital team shares their tips for making the most of your budget in the ever-changing advertising environment:

  • Increasing digital ad costs shouldn’t equal decreased spending. Costs are rising across paid social, search and programmatic platforms due to inflation, increased digital consumption, platform demand and saturation. But that doesn’t mean you should spend less in the U.S. You’ll fall behind those who continue to advertise.
  • Allocate (more) digital ad budget to partners with no minimum spend and to those who haven’t increased costs. These partners are ideal for organizations to leverage test/learn/optimize strategies with their buys. And don’t summer siesta on Direct-to-Publisher news sites and first-party data partners/ad networks that are keeping costs status-quo to compete.
  • Optimize for target engagements and deeper actions. If your desired paid platform impressions are more costly, pivot and set campaigns to serve to key audiences who are more likely to engage with, click on or convert (email sign-up, take action, etc.) through your ad.
  • Invest in great creative, SEO and measurement. Evolving imagery, video, keywords and analytics will only further optimize your ad results, allowing you to get more for each buck.
  • Activate paid social media influencers. In addition to ads, paid influencers remain a great and growing way to pay to play, allowing you to reach followers of trusted spokespeople.
  • Plan and secure budgets now for year’s end and 2023. First is the best… Set funds aside in advance so it’s not a last minute C-suite fight for your right to win against competitors at the digital ads party.

Let’s get to work!

Conventional wisdom says relationships are based on human interaction. From networking to phone calls, interpersonal communication seems to be the foundation of media relations. But, is there room for data-driven methodology in a process deeply rooted in human connection?

Yes, at all levels. Senior Account Executive Tanika Pradhan shared her top list of ways to incorporate data into media relations strategy with PR News- read the article here.

As advertisers are tired of the same old media mix, costly tv ads, ongoing social media regulations and restrictions and the upcoming third-party cookie demise, there is opportunity to explore how and where to reach target audiences in new ways.

Meanwhile, on a new block with not so new kids, increased streaming consumption, recent news regarding Netflix, CNN+ and other streaming services has advertisers shifting gears. Could streaming ads be the way to easy street? Perhaps. Here’s why companies should explore new inventory and placements with streaming ads. 

  1. Streaming services with new ad options 

As Netflix stock goes down (about -$100 per share after its recent earnings report), with a 200,000 decrease in subscribers, layoffs, increased competition and Russia-related implications, their new needs to drive increased revenue have surfaced. Netflix’s long-avoided pressure to allow ads in-turn looms. 

Advertisers will soon be able to reach this untouched subscriber audience of 222-million (plus ~100-million more users) on the platform in a new (and inevitably shiny) way. Prices for Netflix ads will likely start high, but that is typical for new, early-stage, ad products. Additionally, if Netflix’s content remains high-quality, their audience, and now ads, will inevitably do the same. 

  1. More ad opportunities on streaming services & apps with little to no subscription cost

As we’ve learned with the recent, abrupt, start and stop of new streaming services like CNN+, which didn’t make it after only garnering 150,000 subscribers in its first-two weeks, people don’t want to pay more for streaming services. 

Enter more advertising opportunities. Even CNN says it will now instead offer more, free, ad-supported content instead of making politically affiliated and interested viewers pay out of their own pockets to watch. Ads over subscription costs will be the name of the Netflix (and Disney+) game too. Ads will outnumber streaming subscription costs at the end of the day. 

  1. And don’t forget ads on other established streaming platforms 

Leading streaming players such as Amazon, Hulu and YouTube that already have mass audiences are hungry for a bigger, less expensive, piece of the streaming pie. They will in-turn continue to follow the above trajectories (ads over subscription costs) too. 

They already have droves of advertisers, with many anxious to test drive if they haven’t already and CTV technology and vendors making it seamless to reach target audiences across many prominent streaming platforms. Amazon, Hulu and YouTube will only proceed to build on their Big Tech bases to become even more viable, ad-supported, streaming services. Roku has additionally recognized the need to improve its ad data to enhance its ad product as the revenue stream grows.

Companies should ultimately take advantage of the streaming wars as audiences, brands, consumers and streaming services alike advance toward more options in the wonderful world of advertising. 

Rachel Winer is SVP Digital at ROKK Solutions.