Amid a cacophony of voices, viewpoints and politics, one commonality stands out: todo esta en inglés (everything is in English).

Despite Spanish being the native tongue of more than 41 million Americans and the second-most spoken language in the United States, it is often an afterthought, relegated to Hispanic Heritage Month or Cinco de Mayo. In the realm of public affairs, recognizing and harnessing the power of Spanish language communications is more than a good idea; it is crucial for the success of any campaign.

Continue reading the full article written by Laura Hernandez-Smith, Account Director, on the importance of having bilingual communicators on your public affairs team to engage with Spanish speakers, who make up 14% of America’s population. 

Bloomberg Washington Correspondent Joe Mathieu delivers insight and analysis on the latest headlines from the White House and Capitol Hill, including conversations with influential lawmakers and key figures in politics and policy. 

In this edition, Joe speaks with Virginia Democrat Senator Mark Warner and reacts to House Speaker Kevin McCarthy’s decision to launch an impeachment probe into President Joe Biden. 46th Governor of Arkansas & Republican Candidate for President Asa Hutchinson said he would replace Federal Reserve Chairman Jerome Powell. Bloomberg Politics Contributor Rick Davis and ROKK Solutions Vice President Alvin Jordan discuss the political implications of an impeachment inquiry into the sitting President.

Hear from ROKK’s Vice President Alvin Jordan by listening to this episode of Bloomberg’s Sound On podcast.

Former Vice President Mike Pence has centered his campaign around framing the choice for Republican voters as old-school conservatism versus populism.

Pence is confident that “Republican primary voters, caucusgoers in Iowa, are looking for a leadership in our party that can really bring America back, that can strengthen our military and ensure our security in an ever more dangerous world, that can revive our economy, put our nation back on the path to a balanced budget, and then can defend our liberties, and stand for the right to life.” For him, this means a Republican with clear-cut Reaganesque principles.

Will Pence’s approach be successful? Learn more and hear from ROKK’s Co-Founder and Partner Ron Bonjean in the full article from the Washington Examiner.

The best agencies constantly evaluate campaign performance to ensure a consistently healthy return on investment. As market trends shift—and along with them, agencies’ ROI—they must strategically reallocate budget dollars toward channels and formats that provide the best results.

The members of Forbes Agency Council are no strangers to the process of budget reallocation, and many of them have already reprioritized their marketing and ad spend this year. Below, 20 members explain how their agency budgets have shifted this year, including the tactics and platforms they’re leaving behind and where they’re putting those dollars instead.

Continue reading the full article featuring the insights from Rachel Winer, Executive Vice President of Digital and Paid Media and a Forbes Council member, on the latest budget reallocations toward channels and formats that provide the best results.

In the ever-changing landscape of marketing, advertising and public relations, trends continually shape the way businesses engage with their customers. Certain marketing trends gain so much traction that they prompt a spike in requests for certain types of deliverables from both new and existing agency clients.

Whether it’s a specific tactic, a campaign inspired by a viral internet sensation or an emerging media platform, today’s agencies have noticed patterns in client inquiries that are driven by the desire to align with these burgeoning trends. Below, 16 Forbes Agency Council members dive into what their clients have requested the most over the past year, and why so many companies are eager to jump on the same bandwagons.

Continue reading the full article featuring Rachel Winer, executive vice president of paid and digital and a Forbes council member’s insights on paid, direct-to-publisher and bespoke events.

Whatever happens at the first Republican presidential primary debate on Wednesday, whatever revelations emerge from the melee of eight (count ’em) contenders, whatever slings and arrows are thrown, and whoever is declared the winner, one thing is certain: There will be a viral moment or two; a riposte that becomes a meme. Campaign staff will be watching. And before you can say “in my prime” or “too honest,” it will end up on a T-shirt in a candidate’s store.

These days, retail politics has a whole new meaning. At a point in the electoral cycle when candidates are desperate to distinguish themselves and have only minutes onstage to do so, being able to deliver a zinger that will play on via swag is a key advantage.

Learn more and hear from ROKK’s Co-Founder and Partner Ron Bonjean in the full article in The New York Times.

Recent polls show limited enthusiasm among the public for the “anti-woke” culture war that GOP politicians have launched against corporations’ handling of environmental and social causes — including among many Republican primary voters.

The data comes as candidates who have anchored their campaigns in attacking big business — including Florida Gov. Ron DeSantis and entrepreneur Vivek Ramaswamy — are struggling to gain significant traction against former President Donald Trump, who leads the field by a wide margin in the polls.

GOP pollsters say the recent data shows that many voters on the right, in line with the traditional conservative ideology, don’t want government meddling in business. These finding are consistent with our research.

Check out the full report released last year that found that majorities in both parties oppose government limits on ESG investments, and read the full article featuring insights from Ron Bonjean, Co-Founder and Partner, at ROKK Solutions.

The former president will be in the dock in multiple trials next year while simultaneously trying to win a new term in the White House. Ron Bonjean, Co-Founder and Partner at ROKK Solutions, offered the following to the Financial Times, “Most voters do not want to relive the last presidential election, but this will be like the last presidential campaign on steroids, and nitroglycerine.” 

He also noted that Trump, “needs to be talking about the future of the country and how he will help Americans solve their problems while at the same time managing his own legal peril . . . and he historically does not like to stay on message,” says Bonjean. “The danger for him is that this could be a grievance campaign instead of one that shows a vision better than Biden’s.”
Read the full story here.

ANTI-ESG ANTIPATHY — Republican politicians who were hoping to be swept into the White House on a wave of “anti-woke” sentiment have run into unexpected headwinds in the form of voter disinterest. 

POLITICO noted that “signs of potential voter resistance have been around for awhile” and references our report released last year that found that majorities in both parties oppose government limits on ESG investments. 

Read the full article featuring insights from Ron Bonjean, Co-Founder and Partner, at ROKK Solutions.

Sen. Tim Scott’s supporters are bankrolling an eight-figure advertising blitz in key early voting states in an effort to build on his recent polling momentum in those states. Jeff Grappone, Executive Vice President, Chair of the Public Relations practice and former top communicator for the Senate GOP Conference shared his insights with ABC News on what this investment means for his campaign. 

Read the full story here.