Paid Media

People spend nearly seven hours per day consuming media, meaning targeted paid media is critical to provide a signal boost to your message in noisy environments. ROKK creates, executes and optimizes bespoke media plans to serve your message to the right people in the right places.

Our in-house paid media team is fully integrated into ROKK’s 360° approach to ensure your story can be amplified effectively through any channel, platform or tactic.

Planning

We begin our paid media programs by determining your key performance indicators to ensure all tactics are working towards a common goal. With your goals in mind, we leverage our data and insights capabilities to analyze your audiences’ demographics, behaviors and media consumption.

We then identify the channels, platforms and tactics most likely to drive action, recommend appropriate investment and provide a comprehensive media plan that maps to your goals and is ready for activation.

Execution

ROKK’s paid media team is experienced with all channels, platforms and tactics. If your audience is there, we can place your message front-and-center through:

– Paid social media
– Paid search
– Display, native and video
– Podcasts
– Newsletters and event sponsorships
– Branded content
– Streaming, TV, digital audio and radio
– Print
– Out-of-home (OOH)
– Direct mail
– Online advocacy

Our team has also cultivated close relationships with leading publishers and advertising networks, and we leverage best-in-class tools and technologies to most efficiently deliver your message.

And, our in-house creative team builds assets tailored to your audiences and tactics, ensuring alignment across every touch point and elevating your message.

Measurement & Optimization

ROKK’s paid media performance reports show not just how many people you’re reaching. They show if you’re reaching the people that matter most.

Using a combination of enterprise measurement tools and proprietary analytics products, we constantly monitor campaign performance to understand what is successful and what can improve in the context of your unique goals. This approach to measurement and optimization goes beyond data–it includes actionable insights from our full team to drive smarter decisions.