Data & Insights

ROKK Solutions’ data and insights solution is a suite of proprietary data products and services purpose-built for public affairs, grassroots engagement and communications. We combine best-in-class data tools with ROKK’s full-service capabilities and industry expertise to enable our clients to identify, understand and engage their audiences, plan and execute campaigns and measure impact with unmatched precision.

Through our data and insights offerings, we provide campaign measurement, reporting and optimization, executive visibility strategy and reporting, issues mapping, stakeholder mapping, competitive analysis, audience targeting and more.

RADIUS Insights

RADIUS Insights is our targeting service built on consumer data from over 300 million Americans. Our proprietary software analyzes thousands of consumer traits and applies learnings based on your goals. The result is a highly tailored, bespoke audience intelligence and targeting system perfect for predicting audience behavior, activating stakeholders and educating the people that matter most for your cause like lawmakers or journalists.

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AI Visibility Tracking

AI has fundamentally changed how audiences discover information. If your brand isn’t visible by AI, you’re missing key opportunities to influence decision-makers. ROKK’s AI Visibility Tracker helps brands understand how they appear in AI-generated search results, so you can see exactly what content is winning in the AI era.

Executive Authority

People are brands, and their personal reputations have a direct impact on the businesses they manage. With ROKK’s Executive Authority tool, we identify how your leaders appear in traditional, digital and social media, where they excel, where there are opportunities to establish thought leadership and how they stack up against peers and competitors.

Risk Assessment

Reputations are constantly under threat. ROKK helps clients map short-and long-term risks and opportunities for positive storytelling for your brand and industry. Then, based on importance and risk for you, we recommend and execute 360° communications strategies to maximize of positive public opinion or mitigate a potential crisis.