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President Joe Biden offered a one-sentence response to reporters who asked him Tuesday about Hunter Biden’s decision to plead guilty to two counts of tax evasion and one firearm offense. Co-founder and partner of ROKK Solutions, Ron Bonjean, provides his analysis in USA Today regard the Hunter Biden plea deal with the Justice Department.
Read the article in-depth here.
On June 8, 2023, ROKK Solutions was thrilled to host the inaugural “Women Who ROKK in the Media: Lunch & Learn” featuring two esteemed journalists–Amalie Nash and Marianna Sotomayor. Our own Kristen Hawn, Partner and co-founder of Women Who ROKK, welcomed the team and opened the discussion. Introductions were followed by a Q&A session led by Varuna Bhatia, Vice President and former journalist at Fox News, and Tanika Pradhan, Account Director.
We first heard from Amalie Nash, USA Today Network veteran who shared her wealth of knowledge garnered from a long career in local news. She discussed the critical importance of local news outlets and their struggles to stay in business, as the industry shifts the revenue model to a blend of subscription and advertising. Next, Marianna Sotomayor, Congressional reporter for the Washington Post, provided insights into her day-to-day practices reporting on Democratic and Republican leadership on Capitol Hill.
Overall, our team learned more about what the day-to-day looks like for a journalist, and gathered pro tips on the best way (and when) to pitch to get stories placed.
ROKK Solutions is honored to announce that Tanika Pradhan, Account Director, has been recognized as a 2023 Rising Star by PR News Top Women Awards. A media relations powerhouse and an indispensable teammate, Tanika brings it all for her clients. She focuses on social impact communications and leverages data analytics to inform communications strategy. This recognition is a testament to the dedication, hard work and talent Tanika brings to ROKK. Watch her acceptance speech here.
ABOUT THE TOP WOMEN AWARDS PRESENTED BY PR NEWS
The Top Women Awards presented by PR News honor the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience, or mentoring other colleagues.
ROKK Solutions hires Rebecca Sivy as senior director of marketing. Sivy joins the agency from Discovery USA, an advocacy firm that is part of Publicis Health, where she was an account supervisor. Before that, she was a senior project manager at GMMB. In her new post, Sivy will lead the strategic marketing efforts for the firm.
ROKK Solutions partnered with the U.S. Travel Association to create the “They Wait, We Lose” website – raising awareness on issues facing international inbound visa applicants to spur federal action to improve excessive visitor visa wait times. We brought this important story to life at USVisaDelays.com.
Produced by the ROKK Studio team (led by Genevieve Wilkins), the website won five gold and two silver Vega Awards, which includes:
• Best Homepage – Gold
• Best Use of Animation/Motion Graphics – Gold
• Best Content – Gold
• Best Copywriting – Gold
• Best Visual Design – Gold
• Activism – Silver
• Travel/Tourism – Silver
We are grateful to the U.S. Travel Association for trusting us to tell their story.
ABOUT THE VEGA AWARDS
The Vega Digital Awards highlight the vital role of digital pioneers in an ever-changing digital landscape. This annual international competition honors excellence in the planning and execution for digital communications.
Sen. Joe Manchin for the first time cast votes against one of President Joe Biden’s judicial nominees, complicating the White House’s push to fill the federal bench with more liberal lifetime appointees.
Senior Vice President, John LaBombard, shares insights on what we can expect for votes on judicial nominations moving forward in Bloomberg Law. Read the full story here.
Public Affairs Council hosted a virtual workshop discussing best practices to plan for social crises and to implement an effective social issue engagement framework. Account Director Tanika Pradhan of ROKK Solutions presented ROKK’s approach on helping businesses aptly react to current social justice challenges. Watch the virtual workshop here.
A Bud Light is no longer just something you grab when you feel like a beer. A conservative outcry over Bud’s marketing campaign with a transgender activist has put the brand into the center of a culture war over so-called corporate wokeism.
To many people, Bud was simply getting with the times by embracing activist Dylan Mulvaney, recognizing LGBTQ consumers, and following the lead of brands such as Coca-Cola (ticker: KO), Nike (NKE), and Hershey (HSY). But the conservative backlash against Bud Light produced a 26% drop in beer sales in a week.
Companies from BlackRock (BLK) to Walt Disney (DIS) are under siege as political attacks on progressive corporate policies heat up ahead of the 2024 elections. Some companies are fighting back—notably Disney—and there is scant evidence of firms retreating from environmental, social, and governance, or ESG, initiatives.
Get more on this in Barron’s and don’t forget to check out ROKK’s latest ESG research, “Navigating ESG in the New Congress: Voter Views on ESG Investing,” here.
With the cessation of Title 42 late last week and the expected surge of migrants into the United States, scrutinous eyes are all over the Biden Administration. Co-founder and partner of ROKK Solutions, Ron Bonjean, gives his take on Republican attitudes towards the issue and the political consequences that are set to come in The Hill.
Read the article in-depth here.
Search engine optimization strategies are constantly evolving, and it is essential for companies to keep up with these changes to make sure their efforts remain effective. As search engine algorithms and user behaviors continue to shift alongside company goals, businesses must adapt their SEO strategies to ensure their content stays relevant, ranks higher in search results and extends their reach.
Featured in Forbes, ROKK Executive Vice President of Digital and Paid Media Rachel Winer discusses how catering to first-party data will be crucial to monitoring, evaluating, obtaining and optimizing SEO strategies.