VIDEO: Influence Your Influencers With Paid Media

You know the lawmakers you need to reach. Outreach has begun. But who do they trust for advice and perspective? And how do you reach those people with your messages as well? Reaching your target audience through earned media is important. But influencing can happen on several levels. To truly break through the clutter, and reach a wider audience, you need to pair hardworking earned media strategies with paid media. Our latest video tells you why.