PROVOKE MEDIA: Social Unrest Should Be “Part Of The Planning Process” Post-US Election

Businesses and CEOs are “in for a rollercoaster no matter who is president,” PRovokeGlobal delegates heard this week, during a session considering how companies can position themselves post-election.

“I have five draft statements for election night in my inbox right now looking at various scenarios, including there not being a clear decision that night,” Michael Steel, Senior VP of Communications at Business Roundtable, said.

Regardless of the uncertainty, the panel – which included ROKK Solutions Co-Founders and Partners Ron Bonjean and Rodell Mollineau – agreed that companies should be geared up for social unrest and take into account the lessons of the last eight years.

“In terms of social unrest, we should anticipate that, it’s part of the planning process that organizations need to have,” Bonjean said. “Don’t do something you’re not willing to follow through on, that’s the lesson of the last eight years.”

Mollineau added: “If you look at companies on the centre left like Patagonia and Ben & Jerry’s, and companies on the centre right like Chick-FilA, they never waver on what they believe. “They are – I don’t want to say bulletproof – but there’s really no daylight between their principles in 2018 and 2024. It’s hard to pick them apart.”

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