PR NEWS: The Midterms- How Communicators Should Prepare and Respond(VIDEO)

With the midterm elections weeks away, business communicators are in a quandary. Once again, the debate over whether or not companies should take a stand, potentially alienating a percentage of their customer base, is top of mind. Many companies and their communicators are concerned about how some lawmakers and customers retaliate for certain recent political and social positions they’ve taken. Some companies that historically stayed out of the fray until recently seem particularly vulnerable. As such, how should communicators counsel the C-Suite at this critical moment?

In this PR News Webinar, ROKK co-founding partners Rodell Mollineau and Ron Bonjean sat down and offered solutions and analysis to help communicators and the businesses they represent succeed during this critical moment- watch the replay here.