PR COUNCIL: “What’s Next is Now” AI Speaker Series with ROKK Co-Founders Ron Bonjean and Rodell Mollineau

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PR COUNCIL: “What’s Next is Now” AI Speaker Series with ROKK Co-Founders Ron Bonjean and Rodell Mollineau

August 1, 2024

ROKK Co-Founders and Partners Rodell Mollineau and Ron Bonjean joined Kim Sample, President of PR Council, for their third installment of “What’s Next is Now” AI Speaker Series to discuss regulation, misinformation and disinformation and what to expect this election year.

“We know that there is no way for the government or private sector to opt out of AI, but we also know that legislation is at a standstill,” said Bonjean. “We expect that the next Congress will be the ones who work on AI regulation; however, there could be an action-forcing event that makes Congress act.”

“Misinformation and disinformation are not new to elections,” said Mollineau. “Now the biggest looming issue is AI-generated deep fakes. While the federal government has yet to act, states are taking the lead on regulation to combat the issue.”

The conversation shifted to discussing ROKK’s research, conducted in partnership with Penn State’s Smeal College of Business, about voter views on AI. Overall, voters on both sides of the aisle are apprehensive about generative AI and have more confidence in tech companies than federal and/or state government officials as having the expertise needed to lead public-private partnerships – creating an opening for companies to position themselves as credible thought leaders and play an active role in shaping legislation.

“Our research indicates that Americans are looking to consumer brands as the trusted voice,” said Bonjean. “Our clients have the opportunity to build on that trust with transparency.”

Learn more about how ROKK can help companies navigate and shape AI policy.

The PR Council (PRC) is the only U.S.- based association dedicated to agencies with public relations offerings. PRC strengthens the recognition and role of public relations firms, serves as an authoritative source of information and sets standards for the industry. ROKK Co-Founder and Partner Rodell Mollineau is proud to serve on their Board of Directors.