Campaigns & Elections: Firms Bet On Data-Driven Offerings In Booming Advocacy Market
Consultants are pitching more granular approaches to advocacy as broad, big-ticket legislation moves through Congress.
Since the start of the year, consultants working in the space have been talking about how Washington is now experiencing a boom time for advocacy. It’s partly down to the new Biden administration in the White House and Democratic takeover of Congress, but also because of the scale of the legislation now moving through the Capitol.
In this Campaigns & Elections article, Co-Founding Partner Ron Bonjean shares his perspective on the role data will play in advocacy communications strategies- read it here.