Morning Consult: What Brands Can Learn From the Ice Cream Social Threat
Aside from churning out beloved flavors like Chunky Monkey and Cherry Garcia, Ben & Jerry’s has long made a name for itself as a corporate activist. As a household name, Ben & Jerry’s knows that its role as a company extends beyond the products it creates, holding itself to higher social and political standards and working to be a force for good in the industry and beyond. And while its bold and progressive stances on hot-button issues delivered good press and a growing social following during recent social movements like Black Lives Matter, the company’s recent announcement that it would end the sale of its products in occupied Palestinian territories was Half Baked at best.
Managing Director Lindsay Singleton and Senior Account Executive Cait Slone share their take on the announcement, and tips for navigating the increasingly complicated world of social impact communications in their latest piece for Morning Consult. Read the full article here.