BUSINESS INSIDER: CEO’s are human-rights leaders now, whether they like it or not- Disney’s ‘Don’t Say Gay’ misstep holds a key lesson

April 29, 2022

There is a new issue that business leaders are wrestling with: figuring out their new role in society as ushers of profit and social fairness. When social issues arise that make groups feel marginalized or under attack, employees want their organization to stand up for them. But standing up sometimes means incurring the wrath of investors and community stakeholders. And CEOs, who consumers want to hear from most (vs. a more generic response from the company as a whole) are in the middle.

Democratic strategist and ROKK Co-founding Partner Rodell Mollineau, Republican strategist and ROKK Co-founding Partner Ron Bonjean and Impact ROI CEO and ROKK Senior Advisor Steve Rochlin weigh in on how the CEO of Disney, Bob Chapek, handled the company’s recent response to LGBTQIA+ legislation as a case study for these issues as social threats to organizations and how they can be anticipated and managed successfully. Read the article here.

Rodell Mollineau- Read More
Steve Rochlin- Read More