Press

Bloomberg: Biden’s Trying to Sell His Economic Plan. Americans Don’t Know What’s in It.

October 21, 2021

President Joe Biden’s signature economic plan, which the White House calls “Build Back Better,” is suffering from a branding problem: Americans aren’t sure what it would do. With the contents of the plan changing day-by-day, just 10% of Americans say they know specifics of the bill, and only about a third think it would help them directly. Co-founding Partner Ron Bonjean shares his thoughts with Bloomberg on the messaging around the bill here.

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