As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers. Senior Vice President Jeff Grappone shares his top storytelling tips in this article in PR Daily.
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Messaging around the infrastructure bill is proving to be a tripwire for some Democrats as they attempt to sell the bill in their districts during the recess. Part of the challenge stems from the two-track process Democrats are using, tying the passage of the bipartisan infrastructure package that’s loaded with popular transportation projects to the larger, partisan reconciliation bill that would fund an array of social and domestic programs. ROKK Partner Kristen Hawn shares her perspective with reporter Emily Wilkins in this article from Bloomberg Government.
No matter how large or small their companies, business leaders who are managing or trying to recover from a crisis need to restore the public’s trust as soon as possible. The failure to move strategically, quickly and effectively can damage an organization’s credibility, reputation and bottom-line. Managing Director Lindsay Singleton shares her perspective on the importance of having a plan in place for these moments, in this article from Forbes.
Less than a year following the 2020 election, some people in Baltimore are eyeing a run in three years and say a lack in current leadership is the reason to get involved. Most of the people on the November 2020 ballot were elected in a landslide and some rode the wave of incumbency right into City Hall. But Co-founding Partner Rodell Mollineau says there is no surefire way to beat an incumbent. Read more from Mollineau in this article from Fox 45 News in Baltimore.
Consultants are pitching more granular approaches to advocacy as broad, big-ticket legislation moves through Congress.
Since the start of the year, consultants working in the space have been talking about how Washington is now experiencing a boom time for advocacy. It’s partly down to the new Biden administration in the White House and Democratic takeover of Congress, but also because of the scale of the legislation now moving through the Capitol.
In this Campaigns & Elections article, Co-Founding Partner Ron Bonjean shares his perspective on the role data will play in advocacy communications strategies- read it here.
Former NRCC Communications Director Matt Gorman and Democratic strategist and ROKK Partner Kristen Hawn discuss Big Tech and the potential difficulties with regulating them.
Watch the segment here.
As Donald Trump announces lawsuits against social media giants Twitter, Facebook, and YouTube, Co-founding Partner Ron Bonjean joins BBC World News to discuss the communications strategy behind the former president’s recent activities.
Watch the segment here.
As social justice incidents and general discord and divisiveness across society have increased, a growing number of companies are feeling pressure both from their employees and their customers to take a stand and provide leadership.
It’s not enough to issue a statement and be on one’s way; as numerous polls have shown, today’s stakeholders want to see the companies that employ them and sell them products take real, tangible and measurable steps to affect social change.
In this article, Dan McCue from The Well News dives deep into this issue of social threats as operational risks, and ROKK’s social threat analysis and response (STAR) framework. Read the article here.
Co-founding Partner Ron Bonjean joined Sinclair Broadcast Investigative Reporter Paul Rosen to discuss former President Trump’s recent rally and the potential for a third presidential bid.
Watch the segment here.
Last week POLITICO Influence reported on a new public affairs firm aimed at helping companies respond to “woke” pressure campaigns. Now ROKK Solutions and management consultancy Impact ROI are teaming up to offer a different approach to help companies respond to various social issues that could affect their bottom lines.
Read more about the social threat response and analysis program here.