FORBES: 20 Agency Leaders Share Where Budget Dollars Are Shifting This Year

The best agencies constantly evaluate campaign performance to ensure a consistently healthy return on investment. As market trends shift—and along with them, agencies’ ROI—they must strategically reallocate budget dollars toward channels and formats that provide the best results.

The members of Forbes Agency Council are no strangers to the process of budget reallocation, and many of them have already reprioritized their marketing and ad spend this year. Below, 20 members explain how their agency budgets have shifted this year, including the tactics and platforms they’re leaving behind and where they’re putting those dollars instead.

Continue reading the full article featuring the insights from Rachel Winer, Executive Vice President of Digital and Paid Media and a Forbes Council member, on the latest budget reallocations toward channels and formats that provide the best results.