FORBES: 16 Of The Most Popular Client Requests Agencies Are Receiving In 2023

In the ever-changing landscape of marketing, advertising and public relations, trends continually shape the way businesses engage with their customers. Certain marketing trends gain so much traction that they prompt a spike in requests for certain types of deliverables from both new and existing agency clients.

Whether it’s a specific tactic, a campaign inspired by a viral internet sensation or an emerging media platform, today’s agencies have noticed patterns in client inquiries that are driven by the desire to align with these burgeoning trends. Below, 16 Forbes Agency Council members dive into what their clients have requested the most over the past year, and why so many companies are eager to jump on the same bandwagons.

Continue reading the full article featuring Rachel Winer, executive vice president of paid and digital and a Forbes council member’s insights on paid, direct-to-publisher and bespoke events.