Social media has become an important tool for sharing information in a crisis, such as Hurricane Ida last month. But like any tool, companies need to know how to use it properly. Get Senior Vice President Rachel Winer’s take in this article from Forbes.
Forbes: Best Practices For Using Social Media In Hurricanes And Other Crisis Situations
Washington, D.C.- ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications has welcomed Genevieve Wilkins to its executive leadership team as Senior Vice President of Creative.
With over 20 years of experience in design and creative direction, Wilkins has worked for creative powerhouses including Grey Advertising and Arnold Worldwide. No stranger to public affairs, Wilkins has served as Managing Director of Creative at DCI Group for the past 8 years. She brings an ambitious creative vision for expanding ROKK’s creative capabilities into platforms including video, mobile, and emerging social channels.
“Genevieve’s passion for creative and it’s ability to drive successful client outcomes is contagious,” said Rodell Mollineau, Co-founding Partner at ROKK. “We have seen that strategic, well-executed creative is key to powerful campaigns, and we are excited to partner with Genevieve to deliver even more of that for our clients.”
The ROKK creative team has a disciplined focus on integrated campaign creative, especially in digital channels. With Wilkins at the helm, the firm is poised to grow its capabilities in line with her vision of a team of highly creative visual storytellers.
“ROKK is going through an exciting phase of growth, and the work they are doing is truly inspiring,” said Wilkins. “I am confident that having an innovative, best-in-class creative team will be an asset for both ROKK’s existing clients and new clients who are looking for strategic public affairs thinking paired with hard-hitting tactical executions.”
Wilkins earned a Bachelor of Fine Arts degree at the School of Visual Arts in New York. Her portfolio includes work with brands including, but not limited to, JP Morgan Chase, Goldman Sachs, Swissotel, Verizon, DoorDash, and Exxon. Her work has been recognized by the Communicator Awards, the Hermes Awards, and the International dotCOMM Awards, among others.
ROKK has undergone a strategic expansion over the past 36 months which has resulted in double digit growth, a 360-degree integrated suite of capabilities, and a suite of accolades including two years on the Agency Elite 100 list and recognition from PR News Platinum Awards, PRovoke IN2 SABRES, PRovoke SABRE awards, and the Bulldog PR awards. With in-house capabilities in digital and paid media, creative, crisis communications, social impact communications and more, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to build relationships and impact change in Washington.
Pitching is an art, and Vice President John Brandt is an accomplished artist- and communicator. Get his tips for artfully crafting a pitch that gets coverage in this article posted on LinkedIn.
Centrist Democrats used to steer the ship in the Obama era. Now, progressives are taking the wheel. But are progressives with the least to lose the loudest voices? ROKK Partner Kristen Hawn shares her take in this article in NBC News.
As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers. Senior Vice President Jeff Grappone shares his top storytelling tips in this article in PR Daily.
Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, is pleased to announce that it has once again been recognized for its best-in-class work by PR News by naming it to the Agency Elite Top 100 list for the second consecutive year.
“It is an honor to be recognized by PR News again as one of the most innovative agencies in communications,” said Co-founding Partner Ron Bonjean. “While we thrive on helping clients solve their toughest challenges, we also recognize that the playing field is always changing, and we can’t win for our clients if we aren’t constantly growing, learning and bringing in the brightest new talent.”
ROKK’s inclusion on the list for the second year in a row reflects its steadfast dedication to growth. Over the past three years, ROKK has executed a tactical expansion resulting in double-digit growth and a 360-degree integrated suite of capabilities designed to service the evolving needs of clients in the public affairs marketplace. With in-house capabilities in digital and paid media, creative, crisis communications, social impact communications and more, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to build relationships and impact change in Washington.
The PR News Agency Elite 100, now in its second year, recognizes the most innovative PR and communications firms in the industry. For the full list of agencies, click here.
Messaging around the infrastructure bill is proving to be a tripwire for some Democrats as they attempt to sell the bill in their districts during the recess. Part of the challenge stems from the two-track process Democrats are using, tying the passage of the bipartisan infrastructure package that’s loaded with popular transportation projects to the larger, partisan reconciliation bill that would fund an array of social and domestic programs. ROKK Partner Kristen Hawn shares her perspective with reporter Emily Wilkins in this article from Bloomberg Government.
No matter how large or small their companies, business leaders who are managing or trying to recover from a crisis need to restore the public’s trust as soon as possible. The failure to move strategically, quickly and effectively can damage an organization’s credibility, reputation and bottom-line. Managing Director Lindsay Singleton shares her perspective on the importance of having a plan in place for these moments, in this article from Forbes.
Aside from churning out beloved flavors like Chunky Monkey and Cherry Garcia, Ben & Jerry’s has long made a name for itself as a corporate activist. As a household name, Ben & Jerry’s knows that its role as a company extends beyond the products it creates, holding itself to higher social and political standards and working to be a force for good in the industry and beyond. And while its bold and progressive stances on hot-button issues delivered good press and a growing social following during recent social movements like Black Lives Matter, the company’s recent announcement that it would end the sale of its products in occupied Palestinian territories was Half Baked at best.
Managing Director Lindsay Singleton and Senior Account Executive Cait Slone share their take on the announcement, and tips for navigating the increasingly complicated world of social impact communications in their latest piece for Morning Consult. Read the full article here.
Less than a year following the 2020 election, some people in Baltimore are eyeing a run in three years and say a lack in current leadership is the reason to get involved. Most of the people on the November 2020 ballot were elected in a landslide and some rode the wave of incumbency right into City Hall. But Co-founding Partner Rodell Mollineau says there is no surefire way to beat an incumbent. Read more from Mollineau in this article from Fox 45 News in Baltimore.