The Well News: Can Companies Really Talk Politics at the Dinner Table?
With American adults spending over 2 hours per day on social media sites, businesses are no longer just anonymous entities that supply goods and services. They are influencing people on Facebook, Twitter, and Instagram, participating in conversations with clear personalities while expressing opinions. And increasingly, these engagements include expressions of social, and even, political values. But many corporations have felt the sting of saying the wrong thing– everything from speaking up too late to not speaking up at all to speaking up too soon, too loud, or with an unpopular opinion. Co-founding partner Ron Bonjean and strategic advisor Steve Rochlin share their best practices for businesses considering a forward-leaning position in politics, policy or on a social issue.