ROKK Solutions Promotes Genevieve Wilkins to Executive Vice President of Creative

February 1, 2023

ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, is pleased to announce the promotion of Genevieve Wilkins to Executive Vice President of Creative.

Wilkins previously served as Senior Vice President of Creative at ROKK Solutions. With over 20 years of experience in design and creative direction, Wilkins has worked for creative powerhouses including Grey Advertising and Arnold Worldwide. No stranger to public affairs, Wilkins also served as Managing Director of Creative at DCI Group for eight years. She brings an ambitious, creative vision for expanding ROKK’s creative capabilities into platforms including video, mobile, and emerging social channels.  

“Genevieve is changing the way Washington D.C. thinks about creative and we are fortunate to have her as part of our team,” said Co-founder and Partner Rodell Mollineau. “Her creative vision has led to award-winning content for ROKK clients and also strengthened the firm’s brand. This promotion is well-deserved.”

“At ROKK Solutions, we firmly believe that having a clear creative vision is critical to communicating effectively in the current media environment,” said Partner Kristen Hawn. “Genevieve has led the effort to create a best-in-class creative team that is essential to our success, and we are excited she will be taking on this expanded role as we continue to grow the company.”

The ROKK creative team at ROKK Studio has a disciplined focus on integrated campaign creative, especially in digital channels. With Wilkins at the helm, the firm is poised to grow its capabilities in line with her vision of a team of highly creative visual storytellers.

“Martin Luther King Jr. said ‘If you can’t fly, run. If you can’t run, walk. If you can’t walk, crawl. But by all means, keep moving.’ I’m thrilled and honored to be moving forward as the Executive Vice President, Creative Director at ROKK Solutions,” said Wilkins. “It isn’t every day that you get to grow with a team that strives for excellence and integrity in all facets of strategic communications and business. I’m so excited to share that today is that day.”

Wilkins earned a Bachelor of Fine Arts degree at the School of Visual Arts in New York. Her portfolio includes work with brands including, but not limited to, JP Morgan Chase, Goldman Sachs, Swissotel, Verizon, DoorDash, and Exxon. Her work has been recognized by the Communicator Awards, the Hermes Awards, and the International dotCOMM Awards, among others. 

In 2022 alone ROKK was recognized by a wide variety of organizations for its excellence in communications and public affairs, including winning two PRovoke SABRE awards, a Platinum dotCOMM award and a Hermes Gold award.

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