GENEVIEVE WILKINS
Executive Vice President- Creative
GENEVIEVE WILKINS
Executive Vice President- Creative
With creative experience spanning Madison Avenue advertising, global marketing and D.C. public affairs, Genevieve brings innovative, creative thinking aligned with sophisticated award-winning art direction and design that attracts and connects diverse audiences.
As ROKK’s Executive Vice President of Creative, Genevieve not only tackles design and content solutions that meet and exceed the brief, she also provides forward-looking, innovative creative strategy that takes her clients’ business to the next level. In her role, Genevieve manages and leads a prominent studio of versatile art directors, designers and video producers. In addition to her professional achievements, she has earned multiple awards for her creative direction and design. Notably, Genevieve was named a PRNEWS People of the Year Honoree for Agency Innovation, recognized for her art direction on a virtual reality experience created for one of America’s largest energy companies — serving 9 million customers nationwide. She was also selected to represent the United States as a juror for the Industry Craft category at the Cannes Lions International Festival of Creativity.
Genevieve earned her Bachelor of Fine Arts degree at The School of Visual Arts in New York City (home of Keith Haring, Milton Glaser and the infamous Jack Potter). Once upon a time Jack Potter offered Genevieve some very wise advice: “When you take time to think about things, your work as a creative person is always better.” (She wants you to know that Mr. Jack Potter was right!)
Genevieve writes for a popular hashtag campaign on LinkedIn called #thinkBBetter where she encourages free thinking and discusses brands, culture, science, family and anything creative.
WHY GENEVIEVE BELONGS IN THE ROOM
She knows how to listen between the lines.
Genevieve is passionate about bringing her clients’ voices to life by turning ambitious creative ideas into compelling visual content.
She is an expert in all facets of creative, from ideation to production.
Genevieve understands and embraces the certainty that design and imagery are ubiquitous to the success of modern day business. She can masterfully take a clients’ message and turn it into a visual tool to engage various audiences on social or traditional platforms.
GOOD TO KNOW
5
Both, because if she didn’t go to art school, Genevieve would have been a veterinarian.
Ghosts
Music is Genevieve’s life. She is a singer/songwriter who has performed on some of the most famous stages in the United States. Genevieve writes different genres of music and enjoys the creative ambiguity of writing under different monikers, including Dead Cicadas.
