ROKK Solutions Launches New Cybersecurity Communications Offering
GROKK is a unique program that offers a customized communications strategy to effectively manage security incidents
Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, announced today the launch of a new program designed to proactively prepare companies for security incidents and navigate the process of communicating a breach or incident response should one arise.
GROKK will be led by Vice President Kaylin Trychon, who prior to joining ROKK helped build the cybersecurity brand at Raytheon Intelligence, Information and Services. The program is not only a play on the company’s name, but on the term grok, which means to understand something intuitively or by empathy.
“Last spring, companies were left scrambling to put safe and secure technology systems in place as millions of employees quickly began working from home,” said Trychon. “And now we’re seeing an uptick in breaches, as hackers are finding and exploiting vulnerabilities in those systems. We created GROKK to help companies get ahead of breach communications, by proactively bringing together stakeholders across their organizations to develop a plan for when security incidents happen.”
Trychon says too often organizations are forced into a reactive posture when a security incident is made public, when they should have had a proactive communications plan in place and relationships with reporters already established.
“Companies have historically seen share prices fall after a breach, and a lot of that has to do with the way the public and the press perceive the company’s response,” she said. A proactive approach to breach communications starts well before a breach ever occurs, with the company establishing itself as a responsive and responsible steward of data.”
The launch of the GROKK program follows the strategic expansion of ROKK Solutions over the past 24 months, which is focused on delivering expanded strategic offerings for clients in the fast-moving public affairs space. “Cybersecurity is a key topic in Washington, and a strong strategy for managing security breach communications inevitably includes a public affairs focus. This is a unique offering that complements a well-rounded response strategy for breaches, and we are thrilled to have Kaylin leading this for our clients,” said co-founder and partner Ron Bonjean.
Trychon was named one of PR News’ 2019 Rising PR Stars and is a frequent contributor to Forbes. For more information on the GROKK program, please visit rokksolutions.com/our-services/grokk/.
