PRNEWS: 5 Things to do When Your Organization is Attacked on TikTok

Recently, in two very different new business pitches, my team discussed the need (and how) to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.

We have also recently seen an increased need to include TikTok research and data in crisis and non-crisis audience, brand and content audits, message development, optimization and digital paid media amplification efforts.

Continue reading the full article written by Rachel Winer, Executive Vice President of Digital and Paid Media, to learn what steps your organization can take if you’re attacked on TikTok.