PRNEWS: Driving Success through Bilingual Communications
Amid a cacophony of voices, viewpoints and politics, one commonality stands out: todo esta en inglés (everything is in English).
Despite Spanish being the native tongue of more than 41 million Americans and the second-most spoken language in the United States, it is often an afterthought, relegated to Hispanic Heritage Month or Cinco de Mayo. In the realm of public affairs, recognizing and harnessing the power of Spanish language communications is more than a good idea; it is crucial for the success of any campaign.
Continue reading the full article written by Laura Hernandez-Smith, Account Director, on the importance of having bilingual communicators on your public affairs team to engage with Spanish speakers, who make up 14% of America’s population.