POLITICO: GOP’s ‘anti-woke’ campaigns have voters hitting snooze

August 23, 2023

Recent polls show limited enthusiasm among the public for the “anti-woke” culture war that GOP politicians have launched against corporations’ handling of environmental and social causes — including among many Republican primary voters.

The data comes as candidates who have anchored their campaigns in attacking big business — including Florida Gov. Ron DeSantis and entrepreneur Vivek Ramaswamy — are struggling to gain significant traction against former President Donald Trump, who leads the field by a wide margin in the polls.

GOP pollsters say the recent data shows that many voters on the right, in line with the traditional conservative ideology, don’t want government meddling in business. These finding are consistent with our research.

Check out the full report released last year that found that majorities in both parties oppose government limits on ESG investments, and read the full article featuring insights from Ron Bonjean, Co-Founder and Partner, at ROKK Solutions.