FORBES: 20 Expert Predictions On The Biggest Agency Trends Of 2024

Part of succeeding as an agency involves keeping a finger on the pulse of one’s industry to stay aware of rapid technological advancements and understand evolving consumer demands. At the start of a new year, many agencies are reflecting on the trends that impacted their work the previous year and considering how to approach these and other potential developments that might arise in the next 12 months.

Members of Forbes Agency Council share their predictions for the year ahead in the world of public relations, media, marketing, creative and ad agencies.

Executive Vice President of Digital and Paid Media, Rachel Winer, spoke with Forbes on her predictions for ad competition and costs in today’s digital-first and ever-divided environment.