FORBES: 16 Agency Leaders Explore The SEO Trends Impacting Their Work In 2023

Search engine optimization strategies are constantly evolving, and it is essential for companies to keep up with these changes to make sure their efforts remain effective. As search engine algorithms and user behaviors continue to shift alongside company goals, businesses must adapt their SEO strategies to ensure their content stays relevant, ranks higher in search results and extends their reach.

Featured in Forbes, ROKK Executive Vice President of Digital and Paid Media Rachel Winer discusses how catering to first-party data will be crucial to monitoring, evaluating, obtaining and optimizing SEO strategies.