Campaigns & Elections: Consultant Predictions for 2022
As we enter the third pandemic year, the one word that could sum up this phase of the 2022 midterm cycle is uncertainty. Digital ad restrictions, changes to voting laws, online privacy concerns, the direction of the pandemic and its impact on face-to-face campaigning and ad production are hurdles agencies are helping their clients overcome. Sean Miller from Campaigns & Elections asked Genevieve Wilkins, Senior Vice President of Creative at ROKK, to get out her crystal ball and share her predictions for 2022. Read the article here.