ADWEEK: How Politicians’ Personal Brands Play Into an Election

June 21, 2024

Last April, Donald Trump sat for a deposition in the offices of Letitia James. The New York attorney general had filed a civil fraud case against the former president, alleging he’d inflated the value of his assets to secure favorable loans and tax benefits. In seven hours of testimony, Trump held forth about everything from nuclear war to marble bathrooms.

Then, out of the blue, Trump explained what he believed had gotten him elected in 2016 – his brand.  

ROKK Co-Founder and Partner Ron Bonjean spoke with Adweek about Presidential brand power.