Press
EVP of Digital and Paid Media Rachel Winer in PRNEWS
July 17, 2026
This week’s PRNEWS roundup covered what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, what Twitter’s 20-year legacy tells us about how communications was forever changed and why GEO is quickly becoming one of the most important—and least-owned—priorities in PR.
ROKK Executive Vice President of Digital and Paid Media Rachel Winer shared her thoughts on X’s role in communications strategies with PRNEWS for their weekly roundup.


