Bonjean: What Can Public Affairs Communicators Learn From The 2016 Election?

Bonjean: What Can Public Affairs Communicators Learn From The 2016 Election?

 

Anything can happen on election night, a reality that Americans won’t soon forget. Organizations shouldn’t wait until the week before the election or the morning after to think about how they can appeal to a new administration. They should be thinking about that now — and really, it should be systematically built into their long-term public affairs strategy.  Get more from partner Ron Bonjean in this op-ed for Forbes.